sdinfoserv writes: After running a Reddit clone for a couple of months, the Digg beta shut down again. The website is a splash memo from CEO Justin Mezzell, blaming the latest "Hard Reset" on bots. "Building on the internet in 2026 is different," writes Mezzell. "We learned that the hard way. Today we're sharing difficult news: we've made the decision to significantly downsize the Digg team..."
The decision was made after struggling to gain traction and an overwhelming influx of AI-driven bots and spam. "When the Digg beta launched, we immediately noticed posts from SEO spammers noting that Digg still carried meaningful Google link authority," says Mezzell. "Within hours, we got a taste of what we'd only heard rumors about. The internet is now populated, in meaningful part, by sophisticated AI agents and automated accounts. We knew bots were part of the landscape, but we didn't appreciate the scale, sophistication, or speed at which they'd find us."
"We banned tens of thousands of accounts. We deployed internal tooling and industry-standard external vendors. None of it was enough. When you can't trust that the votes, the comments, and the engagement you're seeing are real, you've lost the foundation a community platform is built on."
Despite the setback, Digg plans to rebuild with a smaller team, with founder Kevin Rose returning to work full-time on a new direction for the platform. "Starting the first week of April, Kevin will be putting his focus back on the company he built twenty+ years ago," writes Mezzell. "He'll continue as an advisor to True Ventures, but Digg will be his primary focus."
Slashback: The Rise of Digg.com
The decision was made after struggling to gain traction and an overwhelming influx of AI-driven bots and spam. "When the Digg beta launched, we immediately noticed posts from SEO spammers noting that Digg still carried meaningful Google link authority," says Mezzell. "Within hours, we got a taste of what we'd only heard rumors about. The internet is now populated, in meaningful part, by sophisticated AI agents and automated accounts. We knew bots were part of the landscape, but we didn't appreciate the scale, sophistication, or speed at which they'd find us."
"We banned tens of thousands of accounts. We deployed internal tooling and industry-standard external vendors. None of it was enough. When you can't trust that the votes, the comments, and the engagement you're seeing are real, you've lost the foundation a community platform is built on."
Despite the setback, Digg plans to rebuild with a smaller team, with founder Kevin Rose returning to work full-time on a new direction for the platform. "Starting the first week of April, Kevin will be putting his focus back on the company he built twenty+ years ago," writes Mezzell. "He'll continue as an advisor to True Ventures, but Digg will be his primary focus."
Slashback: The Rise of Digg.com
Read more of this story at Slashdot.
