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Pluralistic: Daily links from Cory Doctorow

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Pluralistic: Tiktokification shall set us free (17 Apr 2026)


Today's links



Dore's illustration of Moses coming off the mountain with the Ten Commandments; it has been modified. It has been hand tinted. Moses' head has been replaced with Mark Zuckerberg's metaverse avatar's head. The Tiktok logo appears in the bottom left corner of the stone tablets.

Tiktokification shall set us free (permalink)

Mark Zuckerberg has a problem with your friends: they're the reason you signed up to use his platform, but they stubbornly refuse to organize your socialization to "maximize engagement." Every time you and your friends wrap up a social interaction and log off, Zuckerberg loses revenue.

After all, by definition, you and your friends have a lot of shared context. You probably feel mostly the same way about most things. You probably mostly consume the same kind of media. You probably mostly consume the same kinds of news. You and your friends make each other's lives better in lots of ways, but typically not by surprising one another. On a typical day, no friend of yours is going to absolutely floor you with a novel thought or finding that sparks hours of furious conversation and argumentation.

And speaking of argumentation: you and your friends probably don't argue that much – I mean, sure, you'll have "friendly disagreements" (again, by definition), but if there's a friend who sparks furious, frustrating, irresistible feuds that drag on and on, chances are that person won't be your friend anymore.

Facebook experienced sustained, meteoric growth by letting people connect with their friends, but Zuckerberg quickly came to understand that his path to revenue maximization ran through nonconsensually cramming strangers' posts into your eyeballs, in the hopes that you would lose yourself in long, pointless arguments.

But that, too, hit a limit. Most of us don't like having our limbic systems tormented by strangers. As anyone who is sick to the back teeth of just hearing the word "Trump" can attest, living in a trollocracy is exhausting.

Enter Tiktok. Tiktok found a way to connect you to strangers who don't make you angry. By offering performers money if they produced media that you "engaged" with, Tiktok offloaded the work of convincing you to conduct your online activities in a way that maximized opportunities to show you an ad onto an army of global theater kids who would spend every hour that god sent trying to figure out how to keep you looking at Tiktok.

This was hugely successful – so successful, in fact, that Tiktok was able to cheat, overriding its own algorithmic guesses about which of its billion cable-access television channels you'd stare at the longest with a "heating tool" that let the company trick some of those theater kids into thinking that Tiktok was actually more suited to them than other platforms:

https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys

For zuckermuskian social media bosses, Tiktok became an object of fierce envy. Here was the ultimate Tom Sawyer robo-fence-painter, a self-licking ice-cream cone that motivated people to convince each other to make money for you. Facebook, Instagram and Twitter took a hard pivot away from showing you the things that the people you loved had to say, in favor of showing you short videos of people whose parents didn't give them enough affection in their childhood, desperately shoving lemons up their noses in a bid to win your approval (and a revshare split with the platforms).

It worked. Sorta. Thing is, some of those "content creators" are actually very good, and none of them appreciate being jerked around. They quite rightly see their reason for being on the platforms as improving their own lives, not the bottom line of the platforms' owners and executives. They may be more "engaging" than your friends, but they're also a lot mouthier and feel entitled to a say in how the platform operates.

What's a billionaire solipsist to do? Obviously, the answer is "AI creators." An "AI creator" is like a "creator" in that it works to maximize your engagement with the platform – and thus the number of ads that can be crammed into your face-holes – but, unlike a "creator," it makes no demands upon the platform and exists solely to serve the platform's shareholders and executives. It's the perfect realization of the solipsist fantasy of a world without people:

https://pluralistic.net/2026/01/05/fisher-price-steering-wheel/#billionaire-solipsism

But there's a problem with this plan: your friends are not a liability for a platform. Your friends are the platforms' single most important asset. Your friends are why the platforms are so "sticky." The platforms don't "hack your dopamine loops" – they just take your friends hostage, and even though you love your friends, they are a monumental pain in the ass, and if you can't even agree on what board-game you're going to play this weekend, how are you going to agree when it's time to leave Facebook, and where to go next?

https://pluralistic.net/2023/01/08/watch-the-surpluses/#exogenous-shocks

So long as you love your friends more than you hate Zuckerberg or Musk, you will remain stuck to their platforms. The platform bosses know this, and they inflict pain on you that is titrated to be just below the threshold where you hate the platforms more than you love your friends.

But as much as the platform bosses rely on your love of your friends, they still view your friends as liabilities, thanks to those friends' unreasonable insistence on structuring their relationship with you to maximize their own satisfaction, rather than how much time you spend looking at ads. So the platforms are deliberately disconnecting you from your friends by minimizing the fraction of your feed that is given over to posts from people you follow, and replacing those friends with a succession of ever-more fungible posters: trolls, creators, and chatbots.

The key word here is fungible. A feed composed of things posted by people you have a personal connection to is non-fungible: it cannot be swapped for a feed of things posted by strangers. Your friends fulfill a very specific purpose in your life that strangers – even extremely cool strangers – cannot match.

On the other hand: one feed of algorithmically selected, entertaining amateur dramatics is broadly equivalent to any other feed of algorithmically selected amateur dramatics. That goes double for feeds whose performers are "multi-homing" on more than one platform – whether you see the extremely charming and interesting Vlog Brothers in a Youtube feed, a Tiktok feed or an Insta feed makes no difference (to you – but it matters a lot to the platform bosses). That goes quintuple for feeds composed of AI slop, which is literally the most interchangeable video that modern science is capable of producing.

All of which is to say: the platforms are deliberately feeding their most important commercial assets into a shredder, in a fit of pique over your friends' unwillingness to act like chatbots. Every day and in every way, the platforms are making it easier to leave them for some rival's service, chasing the billionaire solipsist's dream of a world without people:

https://pluralistic.net/2022/02/17/live-by-the-swordlive-by-the-sword/#unfriending-tom


Hey look at this (permalink)



A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Leon Trotsky, B2B visionary https://web.archive.org/web/20020211212222/http://www.marxists.org/archive/trotsky/works/1935/1935-ame.htm

#20yrsago What would a BBC “public service game” look like? https://web.archive.org/web/20060417123908/http://crystaltips.typepad.com/wonderland/2006/04/on_public_servi.html

#15yrsago New Zealand’s 3-strikes rule can go into effect in September https://legislation.govt.nz/bill/government/2010/119/en/latest/#DLM3331800

#15yrsago Lawsuit: DRM spied on me, gathered my personal info, sent it to copyright enforcers who called me with $150,000 legal threat https://www.techdirt.com/2011/04/14/drm-accused-sending-personal-info-to-help-with-licensing-shakedown/

#10yrsago Edward Snowden provides vocals on a beautiful new Jean-Michel Jarre composition https://web.archive.org/web/20190415045927/https://www.rollingstone.com/music/music-news/edward-snowdens-new-job-electronic-music-vocalist-184650/

#10yrsago Uber and Lyft don’t cover their cost of capital and rely on desperate workers https://www.ianwelsh.net/the-market-fairy-will-not-solve-the-problems-of-uber-and-lyft/?

#10yrsago Treescrapers are bullshit https://99percentinvisible.org/article/renderings-vs-reality-rise-tree-covered-skyscrapers/

#10yrsago Before and After Mexico: a Bruce Sterling story about the eco-pocalypse https://bruces.medium.com/before-and-after-mexico-f3371c346c8a#.33e9poqnx

#10yrsago Barack Obama: Taking money from 1 percenters compromised my politics https://web.archive.org/web/20160415201709/https://theintercept.com/2016/04/15/barack-obama-never-said-money-wasnt-corrupting-in-fact-he-said-the-opposite/

#1yrago Tesla accused of hacking odometers to weasel out of warranty repairs https://pluralistic.net/2025/04/15/musklemons/#more-like-edison-amirite


Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.



A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)



A grid of my books with Will Stahle covers..

Latest books (permalink)



A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Reverse-Centaur's Guide to AI," a short book about being a better AI critic, Farrar, Straus and Giroux, June 2026 (https://us.macmillan.com/books/9780374621568/thereversecentaursguidetolifeafterai/)

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2026

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027



Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Third draft completed. Submitted to editor.

  • "The Reverse Centaur's Guide to AI," a short book for Farrar, Straus and Giroux about being an effective AI critic. LEGAL REVIEW AND COPYEDIT COMPLETE.

  • "The Post-American Internet," a short book about internet policy in the age of Trumpism. PLANNING.

  • A Little Brother short story about DIY insulin PLANNING


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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

Laat me met rust, en even gewoon bestaan

De laatste tijd lees ik steeds vaker dat kersverse moeders vinden dat ze onterecht bang zijn gemaakt. Dat ze dachten in een hel van onthechting en zelfverlies terecht te komen, maar dat het allemaal ontzettend mee bleek te vallen. Het is juist leuk en gaat allemaal vanzelf, zeker dat moedergevoel, en de baby kan ook mee naar de disco.

Marie-Louise Eta: voetballerares en nu ook Fussballgöttin

Voor het eerst in de geschiedenis van het Duitse – en Europese voetbal – staat er een vrouwelijke coach aan de roer bij een mannenelftal. De 34-jarige Marie-Louise Eta moet Union Berlin behoeden voor degradatie. Ze is er zelf nuchter over. „Ik vind het niet zo groot als de buitenwereld dat vindt.”


Vanillasludge posted a photo:

Matsumoto

Vanillasludge posted a photo:

Takemizuwake, Chikuma Japan

Vanillasludge posted a photo:

Takemizuwake, Chikuma Japan

Nakano, April 2026.

mikeleonardvisualarts posted a photo:

Nakano, April 2026.

Vanillasludge has added a photo to the pool:

Takemizuwake, Chikuma Japan

One old cherry tree

Takao Iwata has added a photo to the pool:

One old cherry tree

Great Cherry Blossoms in Yoshitaka, Inzai City, Chiba Pref., which are said to be 400 years old.

Nakano, April 2026.

mikeleonardvisualarts has added a photo to the pool:

Nakano, April 2026.

The Guardian

Latest news, sport, business, comment, analysis and reviews from the Guardian, the world's leading liberal voice

Olivia Rodrigo: Drop Dead review – a maximalist rush of infatuation that’s just a bauble short of festive

(Geffen)
On this giddy first taste of the US pop star’s third album, she sets aside her rock bona fides to revel in the opulent flush of a crush-come-true. But why does it seem so doomed?

Is there anything better than an ink-fresh pop lyric so nailed-on that you can’t believe 60 years of songwriters didn’t get there first? Or like, at least 20, ever since Googling crushes became an entirely normal component of modern romance: “One night I was bored in bed / And stalked you on the internet,” Olivia Rodrigo sings on her comeback single, a casual admission with its own innate melody destined in turn to stalk listeners’ brains all summer. Her perfect couplet heralds an ecstatic chorus about the giddy terror of getting exactly what you wanted, exactly how you wanted it, and barely being able to breathe or stifle puking: “The most alive I’ve ever been / But kiss me and I might drop dead!”

Acute, obsessive, unsparing songs about romance, always with a self-aware handle on their intensity – or a wink at how lovestruck girls get labelled “crazy” – have become Rodrigo’s trademark. (She calls her benign form of online stalking “feminine intuition”.) Now 23, she broke out as a pop star in 2021, after a lifetime as a Disney Channel fixture, and pulled off one of the quickest, most effective and indelible acts of redefinition of any musician to emerge from that entertainment monolith. (Even her pop peer and fellow Disney alum Sabrina Carpenter took five albums to find success on her terms.) Rodrigo’s debut single proper, Drivers License, was an epic heartbreak ballad, though the sticking points of her debut album, Sour, were the pop-punk ragers. She convincingly translated that into her second album, 2023’s Guts, which drew on the influence of her mum’s riot grrrl records; she scored mentorship from St Vincent, brought the Breeders to support her on tour and got the Cure’s Robert Smith to duet with her when she headlined Glastonbury in 2025.

Continue reading...

Wel.nl

Minder lezen, Meer weten.

IATA voorziet vluchtannuleringen Europa in mei om kerosinetekort

GENÈVE (ANP/BLOOMBERG/DPA/AFP) - Europa kan tegen eind mei te maken krijgen met vluchtannuleringen vanwege tekorten aan vliegtuigbrandstoffen. Dat schat topman Willie Walsh van de internationale luchtvaartbrancheorganisatie IATA. Ook de Duitse luchtvaartkoepel BDL waarschuwt vrijdag voor mogelijke inkrimpingen van het vliegaanbod binnenkort.

Door de blokkade van de Straat van Hormuz komt de laatste tijd veel minder kerosine op de markt. Dat heeft in Azië al geleid tot tekorten. Walsh zegt dat in delen van dat continent al vluchten zijn geschrapt door een gebrek aan vliegtuigbrandstof. "Naast alles doen wat mogelijk is om alternatieve toeleveringslijnen veilig te stellen, is het belangrijk dat autoriteiten goed gecommuniceerde en goed gecoördineerde plannen klaar hebben liggen voor het geval rantsoenering noodzakelijk wordt", zegt hij in een verklaring.

Het Internationaal Energieagentschap (IEA) waarschuwde donderdag dat delen van Europa binnen zes weken te maken kunnen krijgen met tekorten aan vliegtuigbrandstof.


Magyar: steeds meer berichten over versnipperde documenten

BOEDAPEST (ANP/BLOOMBERG) - De Hongaarse verkiezingswinnaar Péter Magyar zegt meer en meer berichten te krijgen over de vernietiging van documenten bij overheidsinstellingen. Eerder beschuldigde hij het ministerie van Buitenlandse Zaken al van het vernietigen van documenten rond de Europese sancties tegen Rusland.

"We ontvangen steeds meer berichten over grootschalige vernietiging van documenten vanuit verschillende ministeries, aanverwante instituties en bedrijven met nauwe banden met Fidesz", schrijft Magyar op X. Om wat voor documenten het gaat, waar die precies vernietigd worden en door wie zei hij niet. Ook leverde hij geen bewijs.

Maandag zei Magyar dat de Hongaarse minister van Buitenlandse Zaken Péter Szijjártó bezig was met het vernietigen van materiaal nadat Fidesz, de partij van Viktor Orbán, de verkiezingen had verloren van Magyars Tisza. Ook zouden Russische hackers toegang gekregen hebben tot de systemen van het ministerie. Hij zei dat gehoord te hebben van klokkenluiders.


The Moscow Times - Independent News From Russia

The Moscow Times offers everything you need to know about Russia: Breaking news, top stories, business, analysis, opinion, multimedia

Communities in Dagestan Remain Isolated After Floods

The floods, triggered by two waves of heavy rainfall in late March and early April, killed at least seven people and displaced more than 6,200.

De Speld

Uw vaste prik voor betrouwbaar nieuws.

Opinie: Ook Kanye West verdient een 17e kans

​Iedereen verdient een zeventiende kans, zo ook de geplaagde, antisemitische rapper Kanye West, zo betoogt Speld muziekcriticus Hermelijn Klank. “Elkaar vergeven staat in de Bijbel, en als andere mensen een zeventiende kans krijgen, waarom dan niet Kanye West, of ‘rapper Ye’, zoals hij ook genoemd wordt.

“Kijk tuurlijk, ik keur het niet goed, maar zeg eerlijk: het kan toch iedereen overkomen om per ongeluk aan nazi-verheerlijking te doen, swastika T-shirt’s te verkopen, of een nummer uit te brengen dat ‘Heil Hitler’ heet of fysiek geweld gebruiken? Daar hoef je niet gelijk iemand voor te cancellen.”

Hermelijn legt uit waarom juist iemand als Kanye een zeventiende kans verdient: “Willen veranderen en sorry kunnen zeggen is het allerbelangrijkste als het gaat om iemand een nieuwe kans te geven. En Kanye heeft ons al keer op keer laten zien dat hij dat kan. Zeventien keer zelfs! Dat zegt toch al genoeg over zijn bereidheid?”

&