Disney's Star Wars: The Mandalorian and Grogu "suffered a catastrophic 70% drop in its second weekend," reports Variety, suggesting the movie isn't finding audiences "beyond an aging group of core fans."
"Despite playing on far more screens, The Mandalorian and Grogu landed in third place on weekend charts behind Backrooms and Obsession." (described as "two buzzy horror films.") Suprisingly, both movies were directed by 20-something YouTube stars, "and cost nearly nothing to produce." Analyst Jeff Bock of Exhibitor Relations tells Variety, "We knew indie horror was hot, but we didn't know how hot. It's actually competing with the big summer blockbuster."
Directed by 20-year-old Kane Parsons, "Backrooms" has earned $118 million globally so far... With a production budget of roughly $10 million, it's already one of the most profitable movies of the year. Though a sequel hasn't been announced, Parsons has already started toying with the idea of turning "Backrooms" into a film franchise... [The "Backrooms" premise seems to have originated on 4chan, then expanded in a YouTube video Parsons filmed when he was 16.] "Backrooms" also ranked as the biggest debut in history for original horror, as well as the best start for a first-time filmmaker on a non-franchise film. Parsons is the youngest director, by far, to have the No. 1 film at the box office. Based on Parsons' hit web series, "Backrooms" follows a furniture store owner (Chiwetel Ejiofor) who finds a secret doorway that leads him to a seemingly endless stretch of nondescript rooms. When he disappears, his therapist (Renate Reinsve) ventures into the unknown to rescue him.
Nearly 85% of audiences were under the age of 35, and more than 50% were 25 or younger, according to PostTrak data. Parsons and [26-year-old Obsession director/writer Curry] Barker are part of a wave of YouTubers who have turned their talents to the big screen — and brought their enormous, youthful fanbases along with them. Earlier this year, YouTube creator Mark Fischback directed, self-financed and distributed the horror film "Iron Lung," which earned a stellar $50 million against a $3 million budget.
What's all the more impressive is that "Backrooms" and "Obsession" aren't cannibalizing each other at the box office. In fact, "Obsession" rose 10% from the prior weekend, which was already up a stunning 39% from its solid $17 million debut. It's defying box office norms as the first film since "E.T. The Extraterrestrial" in 1982 to see ticket sales increase in its second and third weekends outside of the holiday season, according to Focus. After three weekends of release, "Obsession" has grossed $106 million domestically and $148 million worldwide against a mere $1 million production budget.
The first-weekend box office for The Mandalorian and Grogu was the worst since 2002's Attack of the Clones, but then it's second-weekend drop in sales was also the largest ever, reports ScreenRant. The next-worst drop in sales (for a second weekend) was 2017's The Last Jedi, they point out, but The Last Jedi was dropping from a 2.5x larger debut. Their article suggests The Mandalorian/Grogu box office "may not ever hit a total large enough for the titular duo to return to the big screen," although it could eventually show a profit. "While it likely won't break even in theaters, it will earn additional revenue from merchandising on top of its impending streaming, video on demand, and physical media releases."
Variety adds that Disney "is hoping that next summer's Star Wars: Starfighter, an original adventure directed by Shawn Levy and starring Ryan Gosling, serves as a fresh start for the franchise."
"Despite playing on far more screens, The Mandalorian and Grogu landed in third place on weekend charts behind Backrooms and Obsession." (described as "two buzzy horror films.") Suprisingly, both movies were directed by 20-something YouTube stars, "and cost nearly nothing to produce." Analyst Jeff Bock of Exhibitor Relations tells Variety, "We knew indie horror was hot, but we didn't know how hot. It's actually competing with the big summer blockbuster."
Directed by 20-year-old Kane Parsons, "Backrooms" has earned $118 million globally so far... With a production budget of roughly $10 million, it's already one of the most profitable movies of the year. Though a sequel hasn't been announced, Parsons has already started toying with the idea of turning "Backrooms" into a film franchise... [The "Backrooms" premise seems to have originated on 4chan, then expanded in a YouTube video Parsons filmed when he was 16.] "Backrooms" also ranked as the biggest debut in history for original horror, as well as the best start for a first-time filmmaker on a non-franchise film. Parsons is the youngest director, by far, to have the No. 1 film at the box office. Based on Parsons' hit web series, "Backrooms" follows a furniture store owner (Chiwetel Ejiofor) who finds a secret doorway that leads him to a seemingly endless stretch of nondescript rooms. When he disappears, his therapist (Renate Reinsve) ventures into the unknown to rescue him.
Nearly 85% of audiences were under the age of 35, and more than 50% were 25 or younger, according to PostTrak data. Parsons and [26-year-old Obsession director/writer Curry] Barker are part of a wave of YouTubers who have turned their talents to the big screen — and brought their enormous, youthful fanbases along with them. Earlier this year, YouTube creator Mark Fischback directed, self-financed and distributed the horror film "Iron Lung," which earned a stellar $50 million against a $3 million budget.
What's all the more impressive is that "Backrooms" and "Obsession" aren't cannibalizing each other at the box office. In fact, "Obsession" rose 10% from the prior weekend, which was already up a stunning 39% from its solid $17 million debut. It's defying box office norms as the first film since "E.T. The Extraterrestrial" in 1982 to see ticket sales increase in its second and third weekends outside of the holiday season, according to Focus. After three weekends of release, "Obsession" has grossed $106 million domestically and $148 million worldwide against a mere $1 million production budget.
The first-weekend box office for The Mandalorian and Grogu was the worst since 2002's Attack of the Clones, but then it's second-weekend drop in sales was also the largest ever, reports ScreenRant. The next-worst drop in sales (for a second weekend) was 2017's The Last Jedi, they point out, but The Last Jedi was dropping from a 2.5x larger debut. Their article suggests The Mandalorian/Grogu box office "may not ever hit a total large enough for the titular duo to return to the big screen," although it could eventually show a profit. "While it likely won't break even in theaters, it will earn additional revenue from merchandising on top of its impending streaming, video on demand, and physical media releases."
Variety adds that Disney "is hoping that next summer's Star Wars: Starfighter, an original adventure directed by Shawn Levy and starring Ryan Gosling, serves as a fresh start for the franchise."
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