If U.S. automakers turn their backs on electric vehicles, "their sales outside the U.S. will shrivel," warns Bloomberg. [Alternate URL.]
They're already falling behind on the technology, relying on a 100% U.S. tariff on Chinese EVs to keep surging rivals like BYD Co. at bay.... While the American automakers "mostly understand the challenge in front of them, they don't have full plans" to confront it [said Mark Wakefield, head of the global automotive practice at consultant AlixPartners]...
"Now is a great time for the V-8 engine," said Ryan Shaughnessy, the Mustang's brand manager. "We've done extensive customer research in multiple cities, looking at a variety of powertrains, and the V-8 is always the number-one choice." It isn't just customers. U.S. automakers have long been run by "car guys:" enthusiasts who live for the bone-shaking rumble of a big engine. For them, quiet and smooth EVs — even the absurdly fast ones — can't satisfy that craving. They're convinced many American car buyers share the same enthusiasm for what Shaughnessy described as "the sound and roar of the V-8."
Wall Street couldn't be happier with the new direction... Ford's fortunes are also on the rise, as it's predicting operating profits could grow by as much as 47% this year to $10 billion. Ford's stock has risen nearly 50% over the last 12 months. Under the previous environmental rules, automakers effectively had to sell zero-emission vehicles in growing numbers to offset their gas-guzzlers. When they fell short, they had to buy regulatory credits from EV companies such as Tesla Inc. or face penalties. GM spent $3.5 billion on credits from 2022 to the middle of 2025. Now, according to JPMorgan Chase & Co. analyst Ryan Brinkman, GM and Ford each have "billion dollar tailwinds"...
[T]he hangover from all that new horsepower could leave US automakers lagging their Chinese rivals who already build the world's most advanced — and lowest priced — electric cars. Indeed, there is much talk in Detroit about the competitive tsunami that will be unleashed on American automakers once Chinese car companies find a way to break through trade barriers now protecting the US market. [Ford Chief Executive Officer Jim] Farley even calls it an "existential threat"... "They're going to build as many V-8 engines and big trucks as they can get out the factory doors," said Sam Fiorani, vice president of vehicle forecasting for consultant Auto Forecast Solutions. "And as the rest of the world develops modern drivetrains, newer batteries and better electric vehicles, GM and Ford in particular are going to find themselves falling even further behind."
The article notes GM "continues to develop battery-powered vehicles, and CEO Mary Barra said the automaker would begin offering a 'handful' of hybrids soon," while Ford and Stellantis "have plans to launch extended-range electric vehicles, or EREVs, a new kind of plug-in hybrid with an internal combustion engine that recharges the battery as the vehicle drives down the road." But while automakers may be investing in future EV vehicles, they're also "leaning into the lucre that comes from selling millions of fossil-fuel vehicles in a rare moment of loosened regulation."
They're already falling behind on the technology, relying on a 100% U.S. tariff on Chinese EVs to keep surging rivals like BYD Co. at bay.... While the American automakers "mostly understand the challenge in front of them, they don't have full plans" to confront it [said Mark Wakefield, head of the global automotive practice at consultant AlixPartners]...
"Now is a great time for the V-8 engine," said Ryan Shaughnessy, the Mustang's brand manager. "We've done extensive customer research in multiple cities, looking at a variety of powertrains, and the V-8 is always the number-one choice." It isn't just customers. U.S. automakers have long been run by "car guys:" enthusiasts who live for the bone-shaking rumble of a big engine. For them, quiet and smooth EVs — even the absurdly fast ones — can't satisfy that craving. They're convinced many American car buyers share the same enthusiasm for what Shaughnessy described as "the sound and roar of the V-8."
Wall Street couldn't be happier with the new direction... Ford's fortunes are also on the rise, as it's predicting operating profits could grow by as much as 47% this year to $10 billion. Ford's stock has risen nearly 50% over the last 12 months. Under the previous environmental rules, automakers effectively had to sell zero-emission vehicles in growing numbers to offset their gas-guzzlers. When they fell short, they had to buy regulatory credits from EV companies such as Tesla Inc. or face penalties. GM spent $3.5 billion on credits from 2022 to the middle of 2025. Now, according to JPMorgan Chase & Co. analyst Ryan Brinkman, GM and Ford each have "billion dollar tailwinds"...
[T]he hangover from all that new horsepower could leave US automakers lagging their Chinese rivals who already build the world's most advanced — and lowest priced — electric cars. Indeed, there is much talk in Detroit about the competitive tsunami that will be unleashed on American automakers once Chinese car companies find a way to break through trade barriers now protecting the US market. [Ford Chief Executive Officer Jim] Farley even calls it an "existential threat"... "They're going to build as many V-8 engines and big trucks as they can get out the factory doors," said Sam Fiorani, vice president of vehicle forecasting for consultant Auto Forecast Solutions. "And as the rest of the world develops modern drivetrains, newer batteries and better electric vehicles, GM and Ford in particular are going to find themselves falling even further behind."
The article notes GM "continues to develop battery-powered vehicles, and CEO Mary Barra said the automaker would begin offering a 'handful' of hybrids soon," while Ford and Stellantis "have plans to launch extended-range electric vehicles, or EREVs, a new kind of plug-in hybrid with an internal combustion engine that recharges the battery as the vehicle drives down the road." But while automakers may be investing in future EV vehicles, they're also "leaning into the lucre that comes from selling millions of fossil-fuel vehicles in a rare moment of loosened regulation."
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