The company says the feature, which is called Ask this Book, serves as "your expert reading assistant, instantly answering questions about plot details, character relationships, and thematic elements without disrupting your reading flow."
Publishing industry resource Publishers Lunch noticed Ask this Book earlier this week, and asked Amazon about it. Amazon spokesperson Ale Iraheta told PubLunch, "The feature uses technology, including AI, to provide instant, spoiler-free answers to customers' questions about what they're reading. Ask this Book provides short answers based on factual information about the book which are accessible only to readers who have purchased or borrowed the book and are non-shareable and non-copyable."
As PubLunch summed up: "In other words, speaking plainly, it's an in-book chatbot." [...] Perhaps most alarmingly, the Amazon spokesperson said, "To ensure a consistent reading experience, the feature is always on, and there is no option for authors or publishers to opt titles out."
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