1.5 million people have now viewed a slick 15-second video imagining Tom Cruise fighting Brad Pitt that was generated by ByteDance's new AI video generation tool Seedance 2.0.
But while ByteDance gushes their tool "delivers cinematic output aligned with industry standards," the cinema industry isn't happy, reports the Los Angeles Times reports:
Charles Rivkin, chief executive of the Motion Picture Assn., wrote in a statement that the company "should immediately cease its infringing activity."
"In a single day, the Chinese AI service Seedance 2.0 has engaged in unauthorized use of U.S. copyrighted works on a massive scale," wrote Rivkin. "By launching a service that operates without meaningful safeguards against infringement, ByteDance is disregarding well-established copyright law that protects the rights of creators and underpins millions of American jobs."
The video was posted on X by Irish filmmaker Ruairi Robinson. His post said the 15-second video came from a two-line prompt he put into Seedance 2.0. Rhett Reese, writer-producer of movies such as the "Deadpool" trilogy and "Zombieland," responded to Robinson's post, writing, "I hate to say it. It's likely over for us." He goes on to say that soon people will be able to sit at a computer and create a movie "indistinguishable from what Hollywood now releases." Reese says he's fearful of losing his job as increasingly powerful AI tools advance into creative fields. "I was blown away by the Pitt v Cruise video because it is so professional. That's exactly why I'm scared," wrote Reese on X. "My glass half empty view is that Hollywood is about to be revolutionized/decimated...."
In a statement to The Times, [screen/TV actors union] SAG-AFTRA confirmed that the union stands with the studios in "condemning the blatant infringement" from Seedance 2.0, as video includes "unauthorized use of our members' voices and likenesses. This is unacceptable and undercuts the ability of human talent to earn a livelihood. Seedance 2.0 disregards law, ethics, industry standards and basic principles of consent," wrote a spokesperson from SAG-AFTRA. "Responsible A.I. development demands responsibility, and that is nonexistent here."
But while ByteDance gushes their tool "delivers cinematic output aligned with industry standards," the cinema industry isn't happy, reports the Los Angeles Times reports:
Charles Rivkin, chief executive of the Motion Picture Assn., wrote in a statement that the company "should immediately cease its infringing activity."
"In a single day, the Chinese AI service Seedance 2.0 has engaged in unauthorized use of U.S. copyrighted works on a massive scale," wrote Rivkin. "By launching a service that operates without meaningful safeguards against infringement, ByteDance is disregarding well-established copyright law that protects the rights of creators and underpins millions of American jobs."
The video was posted on X by Irish filmmaker Ruairi Robinson. His post said the 15-second video came from a two-line prompt he put into Seedance 2.0. Rhett Reese, writer-producer of movies such as the "Deadpool" trilogy and "Zombieland," responded to Robinson's post, writing, "I hate to say it. It's likely over for us." He goes on to say that soon people will be able to sit at a computer and create a movie "indistinguishable from what Hollywood now releases." Reese says he's fearful of losing his job as increasingly powerful AI tools advance into creative fields. "I was blown away by the Pitt v Cruise video because it is so professional. That's exactly why I'm scared," wrote Reese on X. "My glass half empty view is that Hollywood is about to be revolutionized/decimated...."
In a statement to The Times, [screen/TV actors union] SAG-AFTRA confirmed that the union stands with the studios in "condemning the blatant infringement" from Seedance 2.0, as video includes "unauthorized use of our members' voices and likenesses. This is unacceptable and undercuts the ability of human talent to earn a livelihood. Seedance 2.0 disregards law, ethics, industry standards and basic principles of consent," wrote a spokesperson from SAG-AFTRA. "Responsible A.I. development demands responsibility, and that is nonexistent here."
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