
Kanana is Kakao's integrated AI brand, driving its evolution into an AI platform. This project aimed to strengthen brand recognition and trust by refining Kanana's visual identity. We reorganized core visual assets?including the logo system, color palette, and graphics?to establish a foundation for consistent design across services and touchpoints. The visual concept, "Surrounding Context," was inspired by a personalized AI experience that understands and responds to each person's everyday context. We translated this concept into a scalable graphic system designed to clearly communicate Kanana's brand identity and AI experience.

