... "This isn't going to work everywhere. It's going to work in very specific areas," [said Brett Loyd, who runs The Bullfinch Group, the nonpartisan polling and data firm overseeing the polling and research at the Independent Center]. "If you live in a hyper-Republican or hyper-Democratic district, you should have a Democrat or Republican representing you." But with the help of AI, he identified 40 seats that don't fit that mold, where he said independents can make inroads with voters fed up with both parties. The Independent Center plans to have about 10 candidates in place by spring with the goal of winning at least half of the races. Brandon predicts those wins could prompt moderate partisans in the House to switch affiliations.
Their proprietary AI tool created by an outside partner has been years in the making. While focus groups and polling have long driven understanding of American sentiments, AI can monitor what people are talking about in real time. ... They're using AI to understand core issues and concerns of voters and to hunt for districts ripe for an independent candidate to swoop in. From there, the next step is taking the data and finding what the dream candidate looks like. The Independent Center is recruiting candidates both from people who reach out to the organization directly and with the help of AI. They can even run their data through LinkedIn to identify potential candidates with certain interests and career and volunteer history. ... The AI also informs where a candidate is best placed to win.
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