Rockstar Games has released a 26-minute "extended look" at Grand Theft Auto VI, due for release November 19th.
After one day the video had nearly 10 million views on YouTube, and when Netflix streamed the footage, "some viewers had to refresh the page after receiving error messages, indicating high usage levels," reports CNBC:
"Some members briefly experienced an issue accessing Netflix, but we quickly recovered," the company told CNBC. Game streaming platform Twitch, where many viewers were posting their reactions, also experienced bandwidth issues when the trailer was released, according to analysts at Wells Fargo.
CNBC notes predictions the game could become one of the most profitable entertainment products of all time, while the Washington Post predicting it's "about to be the biggest pop media event of the year, if not the decade."
The data backs this up. The latest evidence arrived Thursday, when Netflix viewership surged for the long-awaited first look at gameplay footage, according to data from market intelligence firm Sensor Tower. The firm estimates "GTA VI" has already received about 4.6 million preorders.
Box office blockbusters like "The Odyssey" take weeks to hit $1 billion. "GTA V" famously did it in three days. Analyst firm Newzoo projects the new game could generate between $3.3 billion and $5.2 billion by the end of its launch week in November...
The influence of the series, created by Rockstar Games, extends beyond sales records. In 2025, "GTA V" accumulated 1.89 billion hours watched despite being a 12-year-old title, according to Stream Hatchet. Much of those hours are spent watching people role-play in "GTA Online," particularly through role-play servers managed by studio Cfx.re, which was acquired by Rockstar in 2023. By 2024, the studio said more than 20 million players used its platforms. GTA role-play involves players pretending to be cops, robbers, hapless retail workers or any functioning member of society within the online game... The game can lift up music sales and streams. Tom Petty's 1989 song "Love is a Long Road" saw stream numbers increased by nearly 37,000 percent on Spotify after it was the soundtrack to the debut "GTA VI" trailer in 2023, according to Universal Music Publishing Group.
Christopher Dring, editor-in-chief and co-founder of analysis firm The Game Business, told CNBC's "Squawk Box Europe" that GTA 5 is still in the top five bestselling video games every year, despite being released 13 years ago, reports CNBC:
The response to Thursday's gameplay debut indicated that leaks of the content in advance would not impact the launch commercially, he continued. Rockstar Games, which makes the GTA franchise, had called the leaks "heartbreaking...."
The GTA 6 preview follows a mixed reaction from players to the news that GTA 6 would only be released as a digital download, with no physical disc. The alleged source of the leaked content has claimed the leaks were a protest over Rockstar's release strategy, and Sony's plan to end to new PlayStation disc production in 2028. Speaking on the last earnings call on Aug. 7, Take-Two CEO Strauss Zelnick said discs did not make sense to the consumer, adding that its business was "well over 90% digitally distributed." Data from Circana shows the sale of physical game discs in the U.S. has fallen to its lowest level on record, with spending at $85 million.
After one day the video had nearly 10 million views on YouTube, and when Netflix streamed the footage, "some viewers had to refresh the page after receiving error messages, indicating high usage levels," reports CNBC:
"Some members briefly experienced an issue accessing Netflix, but we quickly recovered," the company told CNBC. Game streaming platform Twitch, where many viewers were posting their reactions, also experienced bandwidth issues when the trailer was released, according to analysts at Wells Fargo.
CNBC notes predictions the game could become one of the most profitable entertainment products of all time, while the Washington Post predicting it's "about to be the biggest pop media event of the year, if not the decade."
The data backs this up. The latest evidence arrived Thursday, when Netflix viewership surged for the long-awaited first look at gameplay footage, according to data from market intelligence firm Sensor Tower. The firm estimates "GTA VI" has already received about 4.6 million preorders.
Box office blockbusters like "The Odyssey" take weeks to hit $1 billion. "GTA V" famously did it in three days. Analyst firm Newzoo projects the new game could generate between $3.3 billion and $5.2 billion by the end of its launch week in November...
The influence of the series, created by Rockstar Games, extends beyond sales records. In 2025, "GTA V" accumulated 1.89 billion hours watched despite being a 12-year-old title, according to Stream Hatchet. Much of those hours are spent watching people role-play in "GTA Online," particularly through role-play servers managed by studio Cfx.re, which was acquired by Rockstar in 2023. By 2024, the studio said more than 20 million players used its platforms. GTA role-play involves players pretending to be cops, robbers, hapless retail workers or any functioning member of society within the online game... The game can lift up music sales and streams. Tom Petty's 1989 song "Love is a Long Road" saw stream numbers increased by nearly 37,000 percent on Spotify after it was the soundtrack to the debut "GTA VI" trailer in 2023, according to Universal Music Publishing Group.
Christopher Dring, editor-in-chief and co-founder of analysis firm The Game Business, told CNBC's "Squawk Box Europe" that GTA 5 is still in the top five bestselling video games every year, despite being released 13 years ago, reports CNBC:
The response to Thursday's gameplay debut indicated that leaks of the content in advance would not impact the launch commercially, he continued. Rockstar Games, which makes the GTA franchise, had called the leaks "heartbreaking...."
The GTA 6 preview follows a mixed reaction from players to the news that GTA 6 would only be released as a digital download, with no physical disc. The alleged source of the leaked content has claimed the leaks were a protest over Rockstar's release strategy, and Sony's plan to end to new PlayStation disc production in 2028. Speaking on the last earnings call on Aug. 7, Take-Two CEO Strauss Zelnick said discs did not make sense to the consumer, adding that its business was "well over 90% digitally distributed." Data from Circana shows the sale of physical game discs in the U.S. has fallen to its lowest level on record, with spending at $85 million.
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