"There are about 70% more bookstores now than there were six years ago in the United States," says Andy Hunter, the founder/CEO of Bookshop.org.
Fast Company checks in on his site, which gives over 80% of its profit margin to independent bookstores, structuring itself as a B Corporation (a for-profit company certified for its social-impact) while providing an alternative to Amazon and other online booksellers:
Hunter created Bookshop.org in January 2020 to help independent bookstores survive by utilizing e-commerce... "There were over 5,000 bookstores in the American Booksellers Association in 1995, which is one year after Amazon launched. By 2019, that had gone down to 1,889, so more than half of them disappeared." He says he never could have predicted how the pandemic would accelerate his company's growth... "All these stores that had been trying to get around e-commerce or never really launching or building their website, they had to sell online. That was the only way they could survive during the pandemic...."
"Our goal is to help independent local bookstores get their fair share of online sales, which would end up being maybe 10% of Amazon's market share," he says. "And right now we're at about 2%, so we have a long way to go. But a lot of people didn't even think we could ever get 1%...." Bookshop.org has given almost $47 million back to local bookstores.
For Hunter, it's not just about the money but changing the way society thinks. He's delighted that many big organizations no longer use Amazon affiliate links, choosing to send people his way instead. "People have absorbed the message that they should support independent bookstores when they buy books," he says.
Fast Company checks in on his site, which gives over 80% of its profit margin to independent bookstores, structuring itself as a B Corporation (a for-profit company certified for its social-impact) while providing an alternative to Amazon and other online booksellers:
Hunter created Bookshop.org in January 2020 to help independent bookstores survive by utilizing e-commerce... "There were over 5,000 bookstores in the American Booksellers Association in 1995, which is one year after Amazon launched. By 2019, that had gone down to 1,889, so more than half of them disappeared." He says he never could have predicted how the pandemic would accelerate his company's growth... "All these stores that had been trying to get around e-commerce or never really launching or building their website, they had to sell online. That was the only way they could survive during the pandemic...."
"Our goal is to help independent local bookstores get their fair share of online sales, which would end up being maybe 10% of Amazon's market share," he says. "And right now we're at about 2%, so we have a long way to go. But a lot of people didn't even think we could ever get 1%...." Bookshop.org has given almost $47 million back to local bookstores.
For Hunter, it's not just about the money but changing the way society thinks. He's delighted that many big organizations no longer use Amazon affiliate links, choosing to send people his way instead. "People have absorbed the message that they should support independent bookstores when they buy books," he says.
Read more of this story at Slashdot.
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