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Pluralistic: The death of history's most successful publisher (20 Oct 2026)


Today's links



A haunted burial ground by a lake, with a bat flying overhead. A haint in a shroud floats over the scene, its face is the Google Android droid. The sole, listing tombstone reads 'I'm feeling lucky.'

The death of history's most successful publisher (permalink)

I published my first story in 1988, when I was 17 years old. Today, at 55, I've published more than 30 books, with three more coming in the next year or so. In the intervening years, I've spent a lot of time thinking and talking about publishing.

I've had plenty of opportunity to reflect on publishing: I've been a bookseller and worked in libraries, I wrote a column for Publishers Weekly, self-published a few books of my own, published the first-ever book licensed under Creative Commons, and broke several Kickstarter records for audiobook projects. But most of all, I've worked with publishing professionals: publicists, marketing directors, operations people, copyeditors, and, above all, editors.

My first novel editor was the magnificent Patrick Nielsen Hayden, who supported my publishing career from the very start, donating to help send me to the Clarion science fiction writers' workshop and inviting me to come read slush at Tor Books whenever I was in New York. Patrick didn't teach me everything I know about publishing, but he sure taught me a lot about publishing, and hardly a day goes by without my having cause to reflect on one of our many discussions over our decades-long professional and personal association.

Out of all the things I learned about publishing from Patrick, one truth stands out above all: publishing is "the act of making something public." Publishing may or may not involve editing, layout, printing, binding, marketing or other activities that we associate with publishing houses, but publishing always involves identifying a work, identifying an audience, and finding ways to connect that work to that audience.

This definition does a lot of useful work. For one thing, it locates publishing as part of the hard problem of human society, namely, "getting people to care about something that matters to you." Beyond publishing, this is the crux of politics, religion and commerce:

https://pluralistic.net/2021/07/04/self-publishing/

For another, this definition lets us understand that (for most of its existence) Google was the most successful publisher in human history. No other institution of any kind connected more works with more audiences. Lots of people have heard of Google's wildly unsuccessful motto "Don't be evil," but far fewer are familiar with Google's wildly successful mission statement, "organize the world's information and make it universally accessible and useful."

But all of that is in the past tense. With its AI projects – AI summaries, the Gemini chatbot – Google has abandoned the practice of "connecting works with audiences." Today, Google's function is to plunder all the works on the internet and chop them up and arrange them in an unimaginably vast, multidimensional array for the explicit purpose of preventing audiences from connecting with those works.

For most of its history, Google operated in a virtuous cycle with publishers whereby they allowed Google to crawl their sites and Google located audiences and connected them with the pages on those sites. Today, that cycle has turned vicious, with Google acting as a parasite that extracts value from the web's publishers and offers nothing in return.

This is entirely in keeping with the enshittification hypothesis: that once a platform is liberated from the disciplining forces of competition, regulation, labor and interoperability, it will squeeze its suppliers and users and harvest all the value for itself:

https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys

But AI represents a new phase in enshittification. Google has assayed enshittificatory gambits in the past, like deliberately worsening its search results in order to force you to search repeatedly, which gave the company more chances to show you ads:

https://pluralistic.net/2024/04/24/naming-names/#prabhakar-raghavan

But as sleazy as those gambits were, they were profitable. In some important sense, they were sustainable. Assuming Google could carry on indefinitely scamming its users in this way, they'd continue to bring in more cash than they spent, and continue to be the world's most successful publisher, connecting works and audiences (albeit in a deliberately degraded way).

Contrast this with AI, the money-losingest endeavor in the history of human civilization. Google is losing hundreds of billions of dollars on AI. The more AI Google does, the worse the company's financial footing becomes. If Google does this for long enough, it may cease to exist altogether. This collapse can only be prolonged by Google's ongoing extraction of value from web publishers, who no longer have their works connected with audiences via Google search results. Instead, Google usurps those audiences, shows them as many ads as it can, and still loses money in the bargain.

In Tim Wu's Age of Extraction, Wu lays out a thesis about how intermediaries – middlemen who perform a useful function connecting different groups, firms and individuals – are prone to developing "main character syndrome," abandoning their role as facilitators for others and abusing their position to make themselves the prime beneficiary of the transactions they facilitate:

https://www.penguinrandomhouse.com/books/691177/the-age-of-extraction-by-tim-wu/

Google has a scorching case of main character syndrome, and nowhere is that more obvious than in its AI-fueled transformation into web-scale parasite. The fact that this gambit might well destroy Google and the publishers the company once served – rather than merely enshittifying search with worse results and more ads – makes the whole thing look more like a Mafia bust-out than the enshittification of the first half of the 2020s:

https://en.wikipedia.org/wiki/Bust_Out

It's certainly an ignominious end for history's most successful publisher (as was).


Hey look at this (permalink)



A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Reenacting the Civil War with 44,000 ceramic cats in handmade uniforms https://web.archive.org/web/20011021022729/http://www.phillyburbs.com/intelligencerrecord/news/news_intell/1332513.htm

#20yrsago More on publishing and “okaysellers” https://www.nielsenhayden.com/makinglight/bestsellers_oka/#008116

#15yrsago HOWTO make a Frankenstein hat https://web.archive.org/web/20111022194802/http://deliacreates.blogspot.com/2011/10/hey-frankie.html

#15yrsago Copyright policy in the UK: an evidence-free zone https://www.openrightsgroup.org/publications/cant-look-now-finding-film-online/

#15yrsago Clockwork Fagin on Escape Pod https://delivery-edge.libsyn.com/shows/18601/items/1737698/EP315_ClockworkFagin.mp3

#10yrsago At long last, America’s racist, crazy tough-on-crime prosecutors are losing elections https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2828803

#5yrsago Imperfections in your Bluetooth beacons allow for unstoppable tracking https://pluralistic.net/2021/10/21/sidechannels/#ble-eding

#1yrago Carl Hiaasen's 'Fever Beach' https://pluralistic.net/2025/10/21/florida-duh/#strokerz-for-liberty


Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.



A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)



A grid of my books with Will Stahle covers..

Latest books (permalink)



A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027



Colophon (permalink)

Today's top sources:

Currently writing:

  • “Once Is Enemy Action,” a science fiction novel about the origins of modern technofascism. Today's words: 514 (27116 total).

  • "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING


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Wel.nl

Minder lezen, Meer weten.

Verdachte aangehouden in zaak overleden Amsterdamse vrouw Hajar

AMSTERDAM (ANP) - De politie heeft een verdachte aangehouden in de zaak van de overleden 29-jarige Hajar uit Amsterdam, meldt het Amsterdamse OM namens de driehoek. Het gaat om een 23-jarige man uit Somalië, zonder vaste woon- of verblijfplaats.

De vrouw was sinds 4 oktober vermist. Haar lichaam werd afgelopen vrijdag gevonden in het water aan de Amsteldijk in Amsterdam-Zuid. De politie zei eerder al ervan uit te gaan dat ze door een misdrijf om het leven kwam.


NAVO stuurt na incidenten extra middelen naar Zwarte Zee

BRUSSEL (ANP) - De NAVO stuurt extra "middelen" naar de regio rond de Zwarte Zee, meldt een woordvoerder op X. Daar werden voor de kust van NAVO-landen Bulgarije en Roemenië afgelopen weken meerdere koopvaardijschepen geraakt door drones. Bulgarije vroeg daarom al om extra hulp bij de dronebestrijding.

Volgens de woordvoerder hebben de ambassadeurs van de NAVO-landen dinsdag de situatie op de Zwarte Zee besproken. De extra middelen zijn onder meer bedoeld voor "surveillance, verkenning en forensisch onderzoek", schrijft ze op X.

De Bulgaarse premier Rumen Radev wees na de drone-incidenten naar Moskou. Rusland en Oekraïne beschieten op die zee al langer elkaars schepen, maar koopvaardijschepen bleven meestal gespaard.

Radev sprak donderdag al met de Roemeense president Nicușor Dan en NAVO-chef Mark Rutte over de aanvallen. Dinsdag maakte hij bekend dat de Verenigde Staten op verzoek van Bulgarije een militair vliegtuig hebben gestuurd om te patrouilleren boven de Zwarte Zee.


The Guardian

Latest news, sport, business, comment, analysis and reviews from the Guardian, the world's leading liberal voice

British Cycling’s best world championships since 2012 overshadowed by off-track issues

Redundancies beckon as British Cycling restructures while former cyclists and employees raise concerns over return of ‘toxic culture’

British Cycling’s most successful world track championships campaign in over a decade, in which they topped the medal table in the first qualifying event for the 2028 Olympic Games, was achieved against a backdrop of allegations of misconduct and looming redundancies.

Despite a traumatic buildup to the championships in Shanghai, which saw star sprinter Matt Richardson withdrawn from competition on the eve of the event due to allegations of “discriminatory remarks,” the British squad recovered to win six gold medals, three silver and three bronze medals.

Continue reading...

Ella Baron on the aftermath of the riots in France – cartoon

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From Iran to AI: the six key voter issues shaping the US midterm elections

Much of Donald Trump’s unpopularity in polls stems from dissatisfaction over the economy and war on Iran

***

Continue reading...

France’s culture of violent policing means the battle for its streets is far from over

French state places officers as agents of authority tasked with repressing, rather than managing, public dissent

Familiar images of teargas clouds drifting across Paris squares, police baton charges against masked protesters and terrified teenagers floored – and worse – by stun grenades have once again focused the world’s attention on France’s policing methods.

While most of its western European neighbours generally favour police tactics that prioritise crowd containment and de-escalation, France has long responded to social movements that take to the streets with at times shocking physical force.

Continue reading...

Prince Harry says he wants to reconcile with Charles and William

Duke of Sussex says ‘there’s enough drama in the world’ without continuing to have issues with family

The Duke of Sussex wants to repair his difficult relationship with his father and brother, he has said.

Speaking to GQ magazine in New York, Prince Harry said of his complicated relationship with William and King Charles that from a family perspective it was a “massively relatable issue for so many people”.

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ClickHole

Because All Content Deserves To Go Viral.

Remaining Defiant: Jerry Seinfeld Has Announced That In Response To Criticism Of His Support For Israel, He Will Be Dating Another 17-Year-Old

A recent incident where Jerry Seinfeld responded to hecklers accusing him of supporting genocide by saying, “I am a racist, it’s a genocide, I’m into it,” showed that the comedian isn’t ashamed to defend his pro-Israel stance. But now the beloved comedian is proving more than ever that he’s not backing down: Jerry Seinfeld has announced that in response to criticism of his support for Israel, he will be dating another 17-year-old. 

Damn! Looks like Israel got a new attack dog, and his name is Jerry Seinfeld. 

During an interview on SiriusXM’s ‘We Got Company,’ Seinfeld doubled down on his defense of Israel, stating, “They say I can’t support Israel. They heckle my performances. They slander me online. But I won’t apologize. In fact, thanks to the constant harassment these people put me through, I will be dating another 17-year-old.”

“I’ve had enough! I thought about doing ‘Unfrosted 2’ to get back at these jerks, but I wanted to go even further,” he continued. “So I will be prowling parks near high schools in search of a new underage girlfriend. I don’t care what my haters think. I don’t care what my wife thinks. And I don’t care what the 17-year-old thinks. We’re going to be in love, and she is going to be 17 and very busty for her age. You thought the age gap was bad when I was 39? Just wait until I have a 17-year-old girlfriend NOW. I’m going to be proud as ever to support Israel and have a 17-year-old girlfriend. Because calling me a racist comes with consequences. And those consequences are 17 years old.”

Whoa! No matter where you stand on the Israel issue/72-year-olds dating children, you’ve gotta admire Seinfeld’s conviction here. 

Looks like when you mess with Jerry, you get the horns. If you’re an anti-Israel activist, you may want to think twice before the next time you heckle Seinfeld.

Rijnmond - Nieuws

Het laatste nieuws van vandaag over Rotterdam, Feyenoord, het verkeer en het weer in de regio Rijnmond

Weinig belangstelling voor jubileumconcert André Pronk: 'Dat is echt even triest'

Entertainer André Pronk zou volgende maand zijn 20-jarig jubileum vieren met een concert in de Stadsgehoorzaal in Vlaardingen. Maar door tegenvallende kaartverkoop gaat het feest niet door. Van de 400 beschikbare kaarten zijn er maar 150 verkocht. "Dat is echt even triest", zegt Pronk tegen Radio Rijnmond.

VK: Voorpagina

Volkskrant.nl biedt het laatste nieuws, opinie en achtergronden

ProRail ziet koperdiefstal fors dalen door slimme camera’s, verdachte van spoorzaak betuigt spijt

‘Gelegenheidsdief’ Christiaan N. betuigt spijt, ProRail blijkt terreinwinst te boeken in strijd tegen koperdiefstal bij het spoor

‘Davos van de woestijn’ is volgende slachtoffer van de aanvallen op Saoedi-Arabië, jaarlijkse zakenconferentie afgelast

kottke.org

Jason Kottke's weblog, home of fine hypertext products

Protestors Criticized For Looting Businesses Without...

Protestors Criticized For Looting Businesses Without Forming Private Equity Firm First. “It’s disgusting to put workers at risk by looting. You do it by chipping away at their health benefits and eventually laying them off.”

Pican

Thomas Hawk posted a photo:

Pican

Found Photograph

Thomas Hawk posted a photo:

Found Photograph

The Moscow Times - Independent News From Russia

The Moscow Times offers everything you need to know about Russia: Breaking news, top stories, business, analysis, opinion, multimedia

Russia’s Anti-War Theater Artists Search for a New Stage in Exile

For less-established actors and directors, exile has meant struggling to find their place in the theater world.

HOERA! Vuldoel gasvoorraad GEHAALD door lager vuldoel gasvoorraad

gasvoorraad

We zitten er deze winter tóch warmpjes bij want het vuldoel voor de gasvoorraad is: GEHAALD. Dat kon ook niet anders, want gasminister Stientje van Veldhoven had dat allang verwacht. Die verwachtte immers ook dat we het oude vuldoel van 80% niet zouden halen en toen was zij zo slim om het vuldoel gewoon naar beneden te gooien tot het vuldoel nog maar 64% was. En daar zitten we nu dus al met dank aan het Staatsbedrijf Energiebeheer Nederland, dat wegens gasschaarste een keertje meevult. Vergeet de bibberwinter maar mensen, komende winter kunnen de sokken in bed UIT, kunnen de de vierdubbele truienshirts UIT, kunnen de wanten tijdens het ochtendpoetsen van de tanden UIT, kan uw knuffelrelatie die u aanging met Antonella wegens koud UIT en kan de kachel (met mate) AAN. Wij zetten de verwarming vanmiddag op standje opa en oma (29,9 graden) om het gasgeluk te vieren en bekijken de rekening en bijkomende schade volgend jaar mei wel weer.

The Register

Biting the hand that feeds IT — Enterprise Technology News and Analysis

Swamped curl maintainers take low-level flaws public to survive vulnerability 'avalanche'

An "avalanche of vulnerability reports" is forcing curl to move lower-severity cases into public view, reserving private handling for high and critical flaws. From October 26, low and medium-severity reports should be filed in the open source data transfer tool's public GitHub repository, maintainer Daniel Stenberg said. "Security researchers in doubt can still submit the issue on HackerOne and we can tell them what severity we deem it to be. Over the last few years, over 90 percent of all submissions could quickly be assessed to be less than HIGH." Stenberg already shuttered curl's bug bounty scheme this year as AI-generated submissions piled work onto its security team. Stenberg has previously acknowledged that not all AI-assisted reports are bad, but the workload now demands another response. "This policy change is entirely triggered by the current avalanche of vulnerability reports that keep pouring in. We see no end to them and we do not anticipate this flood to decrease within the next several months. "We are struggling as a project as all key maintainers feel strained, overloaded and brought to the brink of what we can muster. We must act to survive. This is our next step in a survival strategy. It might not be our last. We aim to not drown." Public handling would let more people assess reports, develop fixes, write advisories, and check for related problems before releases ship, Stenberg said. Handling vulnerability reports publicly won't reduce the work per report, he admits, though it could spread the load and make the resulting lessons and documentation easier to find. At least that's the theory. Public disclosure also gives attackers more time to exploit flaws before fixes arrive. The maintainer agrees this is unfortunate yet unavoidable. "We limit this practice to less than HIGH for this reason: at least these problems are not terrible." Stenberg said researchers using AI are generating unusual option combinations unlikely to occur in real applications, then treating minor discrepancies as vulnerabilities. "We can't continue down this spiraling path with our sanity intact. We don't have the bandwidth, manpower or even will to handle a never-ending vulnerability reporting stream at this pace. I believe few software projects can stand this kind of prolonged high volume deluge for extended periods. Something needs to give way." ®

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Rolling ...snake?!

These tiny snakes cartwheel to escape danger "Cartwheeling seems like it should require both arms and legs. But some itty-bitty snakes in Southeast Asia manage it without either."