404 Media

404 Media is an independent media company founded by technology journalists Jason Koebler, Emanuel Maiberg, Samantha Cole, and Joseph Cox.

At Least We Know the Washington Post Isn't Buying Views

At Least We Know the Washington Post Isn't Buying Views

An eon ago, in the year 2012, an editor at my first job at U.S. News and World Report had the idea that we should have a YouTube channel. It wasn’t a pivot to video, exactly, but it would be a bet on an emerging platform where some creators were beginning to go viral with news content. The idea was to put the journalists in front of the camera and have them talk about their articles and the news of the day. It did not go well. 

I was nervous, unconfident, had a bad haircut, and, like everyone in Washington, D.C. then and now, was very unfashionable. I had no media training, had never been on TV or video of any sort. I did not have a smartphone. I was socially awkward and spoke in monotone. I blinked endlessly while I talked and fidgeted like crazy with my hands. I constantly said um, tripped over my words, and generally had no idea what I was doing. We made a series of videos with titles like “Head Injury Studies Continue to Cause Alarm in NFL,” “Are the Politics of Climate Change Shifting?,” and “Which Party Will Get the ‘Internet Vote’?” The videos were poorly edited, sounded weird, and got zero traction.  

I did not want to make these videos but it was a newsroom-wide initiative and so I did it anyway.  Thankfully and mercifully, almost no one watched any of these videos, because they were bad. Then and now, they are the opposite of what anyone watches on the internet. And yet, these videos were roughly about as good as a series of podcast videos being released by the Washington Post’s new and drastically worsened Opinion section, apparently at great expense to the outlet. They were also about as popular, with many of my videos garnering upwards of several dozen views.

On Sunday, the very good media newsletter Status reported that the Washington Post recently invested $80,000 on new audio and video gear for its new Make It Make Sense podcast, which features the Washington Post Editorial Board. It has also remodeled a studio in its office, which seems apparent in a very bad trailer for the show titled “A News Show You Can Trust, Finally,” but not in any of its previously recorded videos (some of which were released this week). All of this has happened at the behest of opinion editor Adam O’Neal and Washington Post owner Jeff Bezos as part of the section’s shift rightward to focus on billionaire- and free market-friendly content. 

At Least We Know the Washington Post Isn't Buying Views

The podcast is not going well. Watching a few minutes of several of the videos immediately gave me flashbacks to the videos I was in at U.S. News, and served as a stark reminder that the executives running these media companies have zero clue what they’re doing. The videos posted by the Washington Post so far feel extremely dated, as though they were made either with zero resources in 2012 or by someone who has never watched a YouTube video or listened to a podcast in their lives. Everyone is wearing the same business casual and looks like they have been suddenly airdropped from a Pret a Manger on K Street into a nondescript glass cube. The podcasts follow zero of the best practices of YouTube or podcasting; the only indication that anyone involved has been on YouTube ever in their life are the podcast’s thumbnails, which are bad and weird in a different way entirely but at least attempt YouTube’s signature clickbait style, albeit with a weird yellow wash and a serif font. Some of the videos start mid-sentence with no introduction or grabby hook whatsoever. One video begins: “The president of the United States is going to head to the Supreme Court to listen to some of the experts, uh, I think this might be the first time a sitting president is going to hear arguments at the Supreme Court…” the host trails off. Another host says “I think so. I think,” and stops speaking. “This is, uhh, we’ll confirm that. We’ll fact check that.” This is the first 19 seconds of the video. 

Recent episodes of the podcast feature tired and milquetoast, recycled right-wing takes one could pull out of a hat, such as “What the Media Got Wrong During Covid,” “Weed Isn’t As Harmless As You Think,” and what-to-do-with-racist-statues. Other takes include college is too easy, billionaires actually do pay enough taxes, people who hate AI are unhinged, and—in a moment of actually trying to capture the zeitgeist—Hasan Piker is bad. None of the videos are popular. Some of them have fewer than 30 views, while others have ticked up into the triple digits primarily based on hate watches from people clowning on the podcast in recent days. The new studio has not helped, though it does at least look better. A video posted yesterday has 160 views at the time of this writing.

On audio-only platforms, the podcast is faring no better. Googling “Make It Make Sense podcast” brings up many other podcasts called Make It Make Sense, but not Jeff Bezos’s new flagship show. I was able to find the podcast in the Apple Podcast app, where it has four ratings and 2.3 stars out of 5, and the most glowing review is “This is bad and the people making it should feel bad.” On Spotify, it has a 2.8 out of 5 rating. 

I do feel for the people who are in these videos. It is not easy to be on camera and it is not easy to make engaging YouTube content (growing our own YouTube channel has been a slog, and has been far more difficult than growing an audience on any other platform). Over time, with lots of practice and following many mean YouTube comments, I now feel slightly more comfortable being on camera than I did in the U.S. News days. And yet media executives keep trying to make people who are not good at presenting video do it anyway.

The best thing that can be said about this project is that at least we know Jeff Bezos is not buying views on YouTube, which is a common practice for vanity venture capitalist podcasts that no one wants to watch or listen to. So, why write about this at all? 

Well, the show is the type of thing that we have seen time and time again from big media companies, and specifically, their airheaded executives who think that they have any idea how to make content that resonates with anyone at all. As Status pointed out, the Washington Post had a large and highly competent video team that made very good and successful video content. It laid the vast majority of them off, and this is what we’re left with. The Washington Post was known for having one of the most innovative, quirky, and successful TikTok channels, built in part by the journalist Dave Jorgenson. 

Jorgenson left the Post in July of last year to start his own channel and company. “Dear Jeff Bezos, if you’re reading this, you already know. I’m leaving the Washington Post and starting my own company,” Jorgenson said in a video announcing the channel. “My boss, and my boss’s boss are coming with me, so viewers can continue to expect the same high quality, fact-checked videos.” Jorgenson now has 328,000 subscribers on YouTube and 317,000 TikTok followers. The Washington Post’s TikTok now exclusively posts repurposed stock footage from news wires. We have seen similar at VICE (which just “relaunched” VICE News as Adobe sponcon), Deadspin, etc. 

Talented journalists—especially video journalists and podcasters—lose their jobs but the channels and feeds they created and built are zombified and repurposed for an executive’s passion project, staffed by people who have no idea what they’re doing. These projects inevitably also cost lots of money but with the added bonus that no one watches them.  The project inevitably fails and is ignored into the oblivion. It’s fine to just ignore these stupid projects but maybe also we should mention sometimes that this is all part of the systematic hollowing out of news institutions that once did very good work that people cared about.

Turns out anyone can make a podcast. That doesn’t mean anyone is going to listen.


kottke.org

Jason Kottke's weblog, home of fine hypertext products

Just dropped: Foo Fighters’ Tiny Desk Concert ....

Just dropped: Foo Fighters’ Tiny Desk Concert. The setlist includes Learn to Fly, My Hero, and Everlong.

The Guardian

Latest news, sport, business, comment, analysis and reviews from the Guardian, the world's leading liberal voice

At 10.15pm, do you know where Donald Trump is?

The US president’s late-night Truth Social vitriol riddled with erratic capitalization and spelling? That’s leadership

Gas prices are soaring because of blockages in the strait of Hormuz as part of the unauthorized war in Iran. There’s a highly consequential meeting with the president of China on the books for this week. The FDA director just stepped down over a disagreement on fruit-flavored vapes. Southern states are redrawing maps at break-neck pace to gerrymander Black voters out of their electoral voices.

You know what that means: it’s time for some conspiracy-laden, high-speed Truth Social posting.

Continue reading...

Roots of resilience: the experts working to bolster apples against the climate crisis

Scientists are focusing on improving apples’ resilience after stressors like wild temperature swings and drought

Terence Robinson still remembers the Valentine’s Day Massacre – of 2015, not 1929.

For the Cornell University horticulture professor, the term doesn’t conjure up Tommy guns and Al Capone’s Chicago. Instead of a gangster, the culprit in Robinson’s massacre was the weather. And its victims were the apple orchards of the northeastern United States.

Continue reading...

Manchester United set for talks to make Michael Carrick permanent head coach

  • Carrick has accrued 33 points from 15 league matches

  • United hierarchy not concerned by relative inexperience

Manchester United are to open formal discussions with Michael Carrick with a view to appointing him as permanent head coach.

The 44-year-old’s success since taking the role on an interim basis in early January has impressed Jason Wilcox, the director of football, and the chief executive, Omar Berrada. After replacing Ruben Amorim, who was sacked on 5 January, Carrick has returned 33 points from 15 Premier League matches, the most accrued during that span.

Continue reading...

King’s speech might be the last word on Starmer as reluctant monarch does his duty | John Crace

With the PM’s future numbered in days no wonder Charles might have felt reading out the government’s agenda was not the best use of his time

The king looked fed up. His attempts to throw a sickie had come to nothing. Did the government really want to go ahead with the state opening? Apparently it did. Would it be OK if he phoned it in? He fancied a day WFP. Working from palace. It wouldn’t. It was a three-line whip. One of the few occasions a monarch was obliged to attend.

“My lords. Pray be seated,” Charles said. He sounded exhausted already. Where was everyone, he wondered. The Labour benches had plenty of gaps on them. The chronicle of a death foretold. Over on the Tory side of the Lords, there were fewer tiaras on display than usual. Must be because Claire’s Accessories has closed down. But at least he could see Chris Grayling. Always good to see someone being rewarded for abject failure. It’s the kind of thing that makes Britain great.

Continue reading...

Breek. BRABONEGER overweegt vertrek uit Nederland

Het definitieve verval van de samenleving is ingezet. Steven Brunswijk, de wanbetaler formerly known as Braboneger, heeft na zijn faillissement het huis te koop staan en overweegt te EMIGREREN. Aan Reality FBI laat hij weten zich zorgen te maken over de toekomst van Nederland en wij: begrijpen dat. Het begon er natuurlijk al mee dat hij zichzelf moest ontbrabonegeren, niet omdat hij zelf van die naam af wilde maar vanwege druk uit de eigen gemeenschap (Brabo's uiteraard). Werd ook steeds moeilijker om schnabbels te regelen als je Braboneger heette, dat is funest voor Brabonegers want je moet wel de rekeningen kunnen betalen (deed 'ie dus niet). Afijn het land is dus zo driedubbel volkomen naar de tievus dat de Braboneger het hier niet meer trekt. Als jongetje moest hij Suriname ontvluchten vanwege zijn oom Ronnie, nu moet hij Nederland ontvluchten vanwege woke. Of de open grenzen of de fiscus of wat het dan ook mag zijn. Allemaal even erg. Sterkte Braboneger en veel geluk in Dubai. Of zo.

Social

The Moscow Times - Independent News From Russia

The Moscow Times offers everything you need to know about Russia: Breaking news, top stories, business, analysis, opinion, multimedia

Putin Replaces Governors of 2 Regions Bordering Ukraine

Alexander Bogomaz and Vyacheslav Gladkov led the regions throughout Moscow's Ukraine war.

Rijnmond - Nieuws

Het laatste nieuws van vandaag over Rotterdam, Feyenoord, het verkeer en het weer in de regio Rijnmond

Heenvliet in rouw om verongelukte vrouw (33) op fiets: 'Dit laat diepe sporen na'

Een dag na de aanrijding met een bus waarbij een 33-jarige vrouw op haar fiets om het leven kwam, is Heenvliet in rouw gedompeld. Op de plek van het ongeluk leggen buurtbewoners bloemen neer. "Zo'n ongeluk laat niemand onberoerd."

VK: Voorpagina

Volkskrant.nl biedt het laatste nieuws, opinie en achtergronden

Milka schuldig aan misleidende ‘krimpflatie’ met kleinere, maar duurdere chocoladereep

Basketballer Jason Collins (1978-2026) oogstte in de VS vooral bewondering met zijn zeldzame coming-out

Another American Road Trip, An Album

Thomas Hawk posted a photo:

Another American Road Trip, An Album

Another American Road Trip, An Album

Thomas Hawk posted a photo:

Another American Road Trip, An Album

Found Slide

Thomas Hawk posted a photo:

Found Slide

Vienna, The Old Imperial Theatre

Found Photograph

Thomas Hawk posted a photo:

Found Photograph

handwritten on back of photograph, "Helg en Park, Cedarburg, July 24, 1921"

It's Enough

Thomas Hawk posted a photo:

It's Enough

The Register

Biting the hand that feeds IT — Enterprise Technology News and Analysis

Dissatisfied: Three-fourths of AI customer service rollouts are a letdown

If you're thinking you can replace your human call center staff with a server farm of bots, think again. Nearly three-quarters of enterprises that deploy AI customer communications agents later roll them back or shut them down, according to new research suggesting the systems are far harder to manage reliably in production than the AI hype implied. Swedish comms-as-a-service firm Sinch surveyed more than 2,500 AI decision makers from various countries and industries for its AI Production Paradox study. The starkest finding is undoubtedly the 74 percent rollback or shutdown rate for deployed AI customer communications agents tied to governance failures, but that’s not the only sign enterprise AI deployments are falling short of expectations. AI rollback rates, which Sinch told us specifically refer to AI projects that were deployed and pulled from live service rather than projects that failed before launch, actually rise to 81 percent among organizations that it describes as having “fully mature guardrails.” That, says Sinch Chief Product Officer Daniel Morris, suggests governance alone is not fixing the problem. "The most advanced organizations aren't failing less; they're seeing failures sooner. Higher rollback rates reflect better monitoring and control, not weaker performance," Morris said in a press release. “If governance was the fix, the most mature teams would roll back less, not more. Our data points to a deeper issue.” According to the findings, 84 percent of AI engineering teams are spending at least half their time on safety infrastructure, leaving little time to develop AI. This is exacerbated by the fact that most firms said spending on AI trust, security, and compliance ranks ahead of AI development itself. “When 75% put trust, security, and compliance in that top three — ahead of AI development itself at 63% — that’s a finding about where the priority sits within their AI customer communications programs,” a Sinch spokesperson told us in an email. In other words, it seems like most organizations realize that their biggest issue with AI isn’t getting it working properly - it’s getting it to just work safely in the first place. “The operational cost of running AI safely at scale is much larger than most organizations expect,” the Sinch representative explained. The numbers don’t change based on organizational size or budget, either, Sinch told us. “The rollback rate holds consistently across every region and every industry in the study, which suggests size isn’t a meaningful protective factor,” the company said. “Rollback isn’t a symptom of under-investment or being too small to afford proper guardrails.” Of course, as a business communications service provider, Sinch linked its results back to AI customer service agents not being properly deployed on comms infrastructure designed for AI agents, a problem it’s naturally positioned to offer a fix for. Regardless, that three-quarter rollback figure doesn’t seem too out of place when you consider recent customer service automation news. As we’ve reported on multiple occasions, replacing customer service staff with AI hasn’t gone to plan for many businesses. Gartner said in June 2025 that half of organizations expecting AI to significantly reduce customer service headcount would abandon those plans by 2027. Sinch’s numbers suggest the problem may extend beyond staffing cuts to the AI agents themselves. Not that far-fetched when Gartner was already warning last year that fully agentless contact centers were not practical in the real world. "Our vendor evaluations reveal that a agentless contact center is not yet technically feasible, nor is it operationally desirable," Brian Weber, VP analyst in the Gartner Customer Service & Support practice, told The Register, adding that unexpected costs and unintended results were contributing to abandonment plans - just like what Sinch is reporting now. ®

Utah mega datacenter could dump 23 atomic bombs worth of energy per day

A proposed mega-scale datacenter in the US state of Utah has caused controversy after a physics professor estimated that the facility and its associated power generation could dump 23 atomic bombs' worth of energy per day. But the real question is whether it will actually ever get built. The datacenter is part of the Stratos Project Area in Box Elder County, Utah, overseen by the Military Installation Development Authority (MIDA), a state agency straddling the military, local government, and private developers. Creation of the Stratos Project Area, covering about 40,000 acres of land, was given the go-ahead in a May 4 announcement from the Box Elder County Commission, after delaying a vote amid residents’ concerns. At full buildout, the proposed Stratos campus could require up to 9 GW of power, making it one of the largest datacenter developments in the world. Meta’s planned Hyperion cluster is aiming for 5 GW, for example, while the first facilities hitting 1 GW are only expected to come online this year. For comparison, 9 GW is roughly comparable to New York City’s average electricity demand. Utah State University physics professor Dr Rob Davies estimated that the proposed Stratos campus and its associated natural gas power plant could dump energy equivalent to 23 atomic bombs per day into the surrounding Hansel Valley. Davies’ preliminary analysis said this could raise daytime temperatures by 2°F to 5°F (1°C to 3°C) and nighttime temperatures by 8°F to 12°F (4°C to 6°C), potentially causing serious ecological impacts in the high-desert valley. Not surprisingly, many have questioned Davies’ figures, especially as he doesn’t publish his math, with the topic debated on forums such as Reddit. However, even skeptics such as Andy Masley, a writer and researcher who claims to have taught high school physics, find that the math broadly checks out, so long as the bomb you measure it by is the one dropped on Hiroshima, which at about 15 kilotons, was much smaller than modern weapons. The key thing to bear in mind, however, is that an atomic bomb releases its energy all at once in the blink of an eye, whereas in the datacenter’s case, the release of the heat will be spread across 24 hours. However, the point Davies was making is that this will be extra energy being pumped into what is already a fragile desert environment, and the figures “strongly indicate the need for thorough and independent ecological assessment” of the impact of the Stratos Project. A recent study by a team at the University of Cambridge also suggested that datacenters can create heat islands, raising surrounding temperatures by several degrees at distances of up to 10 km (over 6 miles). This was met with skepticism by Omdia Senior Research Director Vlad Galabov, who told The Register that “Simple physics suggests that even very large datacenters contribute only a small additional heat flux when spread over kilometres.” The Stratos Project is intended as a long-term scheme, with a multi-year buildout, meaning that it may not reach full capacity for a decade, if at all. Reports suggest that the finance industry is becoming increasingly concerned about the level of borrowing that is needed to continue this datacenter build boom. The Financial Times reported recently that banks are looking for new ways to offload risks, with JPMorgan Chase and Morgan Stanley trying to distribute datacenter-related deals across a broader range of investors. CoStar Group also warned that construction costs for modern bit barn campuses have surged, thanks to massive upfront spending on land, power support systems and specialized construction, leading to large projects running into the billions of dollars. According to some estimates, building 1GW of AI datacenter capacity costs around $35 billion, with Nvidia’s figures said to peg the costs at $50 to $60 billion. If correct, the developers of the Stratos facility will be looking at costs in excess of $300 billion. Alan Howard, principal analyst for colocation and DC building at Omdia, puts the figure slightly lower, but still sees problems ahead. “Thinking about a rough $8m per MW, that would put datacenter construction at ~$8 billion for just building construction including power and cooling. The power generation and IT equipment would be on top of that, so the number would be over $100 billion,” he told The Register. “What’s important here is that the money comes from different sources: Stratos pays for site development; other companies will likely pay for building construction; even other companies will build and operate the onsite power generation; and even other companies will buy and operate the IT equipment." "The tricky part is the tepid climate for funding these big projects. While there will be multiple companies providing funding for different pieces, the debt financing underwriting process will look at the broader project as part of their risk assessment,” he stated. Developers in the US and elsewhere are also facing increasing opposition to datacenter projects from local communities, with projects being delayed or entirely canceled in response. ®

Wel.nl

Minder lezen, Meer weten.

Schokkend: zoveel PFAS zit er in je bloed

PFAS is overal dus ook in je bloed. Onderzoekers in de Verenigde Staten hebben in vrijwel alle onderzochte bloedmonsters sporen van zogeheten ‘forever chemicals’ aangetroffen. In een nieuwe studie werden PFAS-verbindingen gevonden in 98,8 procent van ruim tienduizend geanalyseerde monsters.

PFAS, voluit per- en polyfluoralkylstoffen, vormen een grote groep chemische verbindingen die nauwelijks afbreken in het milieu. Juist door die hardnekkigheid worden ze vaak aangeduid als ‘forever chemicals’. Wereldwijd zijn inmiddels meer dan 15.000 varianten bekend.

Decennialang zijn PFAS gebruikt in talloze industriële toepassingen. Ze zitten onder meer in waterafstotende coatings, verpakkingsmaterialen en antiaanbaklagen van pannen. Via productieprocessen en afvalstromen zijn de stoffen terechtgekomen in bodem, drinkwater en voedselketens. Daardoor komen mensen er vrijwel onvermijdelijk mee in contact.

PFAS in verschillende combinaties

Voor het onderzoek werden 10.566 serum- en plasmamonsters onderzocht die bij het laboratorium waren aangeleverd voor PFAS-analyses. Volgens toxicoloog Laura Labay biedt deze omvangrijke dataset een realistisch beeld van hoe verschillende PFAS vaak samen voorkomen in mensen.

Uit de analyses bleek dat slechts een klein deel van de monsters maar één enkele PFAS-verbinding bevatte. In de meeste gevallen ging het om een mix van meerdere chemicaliën tegelijk. Dat is volgens de onderzoekers belangrijk, omdat stoffen elkaar mogelijk kunnen versterken of juist beïnvloeden wanneer ze gecombineerd aanwezig zijn.

Een van de meest voorkomende verbindingen was perfluorhexaan sulfonzuur (PFHxS), een stof die onder andere wordt toegepast in textiel, meubels en lijmen. Deze chemische stof werd in bijna 98 procent van de onderzochte monsters teruggevonden. In verschillende landen is het gebruik ervan inmiddels beperkt of verboden vanwege mogelijke schadelijke effecten op onder meer het immuunsysteem en de lever.

De onderzoekers benadrukken dat mensen meestal niet worden blootgesteld aan één afzonderlijke PFAS-soort, maar aan complexe combinaties van meerdere stoffen met uiteenlopende eigenschappen. Volgens Labay dragen veel mensen waarschijnlijk vijf of meer verschillende PFAS tegelijk in hun lichaam mee.

De studie keek voornamelijk naar dertien veelvoorkomende PFAS-verbindingen. Daardoor is de totale hoeveelheid aanwezige chemicaliën mogelijk nog groter dan uit de resultaten blijkt. Daarnaast werd alleen onderzocht óf de stoffen aanwezig waren, niet in welke concentraties.

Is het schadelijk?

Wetenschappers proberen nog altijd beter te begrijpen hoeveel blootstelling schadelijk is voor de gezondheid. Eerder onderzoek bracht PFAS al in verband met onder meer versnelde celveroudering, veranderingen in de hersenen en een verhoogd risico op bepaalde vormen van kanker. Een direct oorzakelijk verband is echter nog niet definitief vastgesteld.

PFAS blijven populair in de industrie doordat ze producten bestand maken tegen hitte, water en vet. Tegelijkertijd zorgt diezelfde eigenschap ervoor dat de stoffen extreem langzaam afbreken zodra ze in het milieu terechtkomen. Overheden en toezichthouders zoeken daarom naar manieren om het gebruik te beperken, veilige alternatieven te ontwikkelen en bestaande vervuiling op te ruimen.

Volgens de onderzoekers laat de studie vooral zien hoe omvangrijk het probleem inmiddels is geworden. In totaal werden meer dan zeventig verschillende combinaties van PFAS aangetroffen in de bloedmonsters.

Bron: Science Alert


Welke extreemrechtse netwerken spelen een rol bij de protesten in Loosdrecht?

Bij anti-azc-protesten in onder meer Loosdrecht, Arnhem en Amersfoort duiken personen uit extreemrechtse actiegroepen op. Met een franchisemodel en gecoördineerde acties wakkeren ze protesten aan. Of sprake is van georganiseerd geweld, moet AIVD-onderzoek uitwijzen, liet asielminister Bart van den Brink weten.