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Quinn Slobodian and Ben Tarnoff's Muskism: A Guide for the Perplexed seeks to describe the ideology that gave rise to Elon Musk, the social forces that gave rise to that ideology, and the terrible future that ideology seeks to bring about:
https://www.harpercollins.com/products/muskism-quinn-slobodianben-tarnoff?variant=43838135402530
The book's starting point is that "Muskism" isn't merely the things Musk says, believes and does. It's the ideology that coalesces around him, from the people in his wake and the people he follows. Just as Henry Ford neither defined "Fordism" nor precisely practiced it, "Muskism" is centered on Elon Musk, but it's not Elon Musk's creation.
So what is Muskism? To answer this question, Slobodian and Tarnoff enumerate the factors and influences that produced Musk himself. There's apartheid, with its "rational" system of technocratic authoritarianism, which blended together a life of luxury and plenty (for white settlers), brutal surveillance and state violence (for the Black majority) and fascist control over speech (for everyone), combined with a meat-grinder draft that saw young men of Musk's age being called up to suppress liberation uprisings.
Peak apartheid coincided with peak personal computing, the moment where PCs (and then, modems) were getting cheaper and faster, propagating like mushrooms, offering a young Musk access to a broad world outside of the fascist bubble of South Africa, inspiring global ambitions in Musk.
Closer to home, there's Musk's family: his grandfather, a grandiose and vicious white supremacist who moved to South Africa from Canada because of his love for apartheid and racial hierarchy. There's Musk's father, a violent and abusive fool.
Muskism is also a new variant on techno-libertarianism. Traditional techno-libertarianism seeks to dismantle the state – or better yet, exit from the state, in the manner of an Ayn Rand hero. Techno-libertarianism is intimately bound up with settler colonialism, ever on the hunt for an "empty land" (terra nullius) that can be settled without committing the original sin of expropriation, the gravest offense in a religion organized around the total sanctity of private property:
https://pluralistic.net/2022/06/14/this-way-to-the-egress/#terra-nullius
Muskism doesn't seek to exit the state, it seeks to colonize and control it. Long before DOGE, Musk was playing the organs of the state to his own tune, securing massive contracts and subsidies for his solar and rocketry businesses, relying on the massive, deep-pocketed government to keep his businesses afloat.
Obviously (DOGE!), Muskism also seeks to dismantle the state, but only the parts of it that can be transferred to Musk's own private hands. Muskism is about big government…for Musk, but not for you. It embodies that important conservative value summarized in Wilhoit's Law:
There must be in-groups whom the law protects but does not bind, alongside out-groups whom the law binds but does not protect.
https://crookedtimber.org/2018/03/21/liberals-against-progressives/#comment-729288
This is Musk through and through – a man who demands the right to call innocent strangers "pedo guy" without legal consequence; and also wields the power of the state to shutter businesses that boycott his platform because of its shitty practices:
Musk grew up on science fiction novels and weaves stfnal tropes through his offerings (for example, calling his chatbot "Grok"). There's no shortage of reactionary politics in science fiction, but Musk doesn't confine his sf-inspired cosmology to reactionary literature. He's famously very fond of the Wachowskis' "Matrix" movies, and leans heavily into the metaphor of the Matrix in explaining his interest in wiring people directly into computers, in characterizing opposing political beliefs as "mind viruses," and in calling his political enemies "NPCs":
https://pluralistic.net/2025/08/18/seeing-like-a-billionaire/#npcs
But Musk's relationship to this metaphor differs in a subtle and important way from the right's "Red Pill" rhetoric. Musk doesn't want to break out of the Matrix – he wants to control the Matrix. He wants to decide which opinions you're allowed to see and discuss (because "most people have weak firewalls for bad ideas"), he wants to beam ideas directly into your neural link, and he wants to abolish any form of workplace democracy, conquering the world with South African baasskap (boss-ism):
https://en.wikipedia.org/wiki/Baasskap
Throughout this slim volume, Slobodian and Tarnoff tease these strains of thought out of Musk's deeds and utterances, and in the systems that he has built or colonized through acquisition. The authors are offering more than a psychoanalysis, though – they're surfacing the material basis for Muskism, the benefits it delivers to its adherents, and the victories it has racked up.
They reveal the method in Musk's chaotic and bullying management style, and recount the times Musk has successfully shattered sclerotic processes to make real breakthroughs, especially in aerospace. You'd be hard pressed to read these passages and without feeling some grudging admiration.
Muskism gets stuff done…sometimes. At a cost. A high cost. Tarnoff and Slobodian count that cost, identify who pays it, and conjure up the world in which those costs continue to mount for all of us.
It's a chilling vision, a Torment Nexus dystopia run by someone who thinks cyberpunk was a suggestion, not a warning.
Union Now Fund https://secure.actblue.com/donate/unionnow
On Dangerous Rhetoric https://omny.fm/shows/better-offline/monologue-on-dangerous-rhetoric
What Did I Learn from Running the “Reflections on Trusting Trust” Compiler? https://theofficialacm.substack.com/p/what-did-i-learn-from-running-the
Happy Tax Day, New York. We're taxing the rich https://www.youtube.com/watch?v=FLKZnVB4F9k
#15yrsago US, EU want to delay copyright treaty to help blind people for 3-5 years https://web.archive.org/web/20110423170607/http://keionline.org/node/1114
#15yrsago Is sugar a poison? https://www.nytimes.com/2011/04/17/magazine/mag-17Sugar-t.html?_r=1&pagewanted=all
#15yrsago More watch-part motorcycles https://ummaisoumenos.blogspot.com/2008/11/miniaturas-fantsticasbikesfeitas-de.html
#15yrsago Seeds: comic-book memoir of father’s cancer is moving, sweet https://memex.craphound.com/2011/04/19/seeds-comic-book-memoir-of-fathers-cancer-is-moving-sweet/
#10yrsago Something New: frank, comedic, romantic memoir of a wedding in comic form https://memex.craphound.com/2016/04/19/something-new-frank-comedic-romantic-memoir-of-a-wedding-in-comic-form/
#10yrsago Ben and Jerry arrested at Democracy Spring demonstration in DC https://web.archive.org/web/20160419173913/https://www.msn.com/en-us/news/us/co-founders-of-ben-and-jerrys-arrested-at-us-capitol/ar-BBrW5tb?li=BBnb7Kz
#10yrsago Competing construction companies stage a bulldozer fight in a busy street https://www.youtube.com/watch?v=UrtnIImGipg
#10yrsago Chicago Police Accountability Task Force Report: racism, corruption, and a “broken system” https://chicagopatf.org/wp-content/uploads/2016/04/PATF_Final_Report_4_13_16-1.pdf
#5yrsago Facebook's tonsils https://pluralistic.net/2021/04/19/tonsilitis/#mod-traum
#1yrago Against transparency https://pluralistic.net/2025/04/19/gotcha/#known-to-the-state-of-california-to-cause-cancer
London: Resisting Big Tech Empires (LSBU), Apr 25
https://www.tickettailor.com/events/globaljusticenow/2042691
NYC: Enshittification at Commonweal Ventures, Apr 29
https://luma.com/ssgfvqz8
NYC: Techidemic with Sarah Jeong, Tochi Onyibuchi and Alia Dastagir (PEN World Voices), Apr 30
https://worldvoices.pen.org/event/techidemic/
Barcelona: Internet no tiene que ser un vertedero (Global Digital Rights Forum), May 13
https://encuentroderechosdigitales.com/en/
Berlin: Re:publica, May 18-20
https://re-publica.com/de/news/rp26-sprecher-cory-doctorow
Berlin: Enshittification at Otherland Books, May 19
https://www.otherland-berlin.de/de/event-details/cory-doctorow.html
Hay-on-Wye: HowTheLightGetsIn, May 22-25
https://howthelightgetsin.org/festivals/hay/big-ideas-2
SXSW London, Jun 2
https://www.sxswlondon.com/session/how-big-tech-broke-the-internet-b3c4a901
NYC: The Reverse Centaur's Guide to Life After AI (The Strand), Jun 24
https://www.strandbooks.com/cory-doctorow-the-reverse-centaur-s-guide-to-life-after-ai.html
Pete "Mayor" Buttigieg (No Gods No Mayors)
https://www.patreon.com/posts/pete-mayor-with-155614612
The internet is getting worse (CBC The National)
https://youtu.be/dCVUCdg3Uqc?si=FMcA0EI_Mi13Lw-P
Do you feel screwed over by big tech? (Ontario Today)
https://www.cbc.ca/listen/live-radio/1-45-ontario-today/clip/16203024-do-feel-screwed-big-tech
Launch for Cindy's Cohn's "Privacy's Defender" (City Lights)
https://www.youtube.com/watch?v=WuVCm2PUalU
"Enshittification: Why Everything Suddenly Got Worse and What to Do About It," Farrar, Straus, Giroux, October 7 2025
https://us.macmillan.com/books/9780374619329/enshittification/
"Picks and Shovels": a sequel to "Red Team Blues," about the heroic era of the PC, Tor Books (US), Head of Zeus (UK), February 2025 (https://us.macmillan.com/books/9781250865908/picksandshovels).
"The Bezzle": a sequel to "Red Team Blues," about prison-tech and other grifts, Tor Books (US), Head of Zeus (UK), February 2024 (thebezzle.org).
"The Lost Cause:" a solarpunk novel of hope in the climate emergency, Tor Books (US), Head of Zeus (UK), November 2023 (http://lost-cause.org).
"The Internet Con": A nonfiction book about interoperability and Big Tech (Verso) September 2023 (http://seizethemeansofcomputation.org). Signed copies at Book Soup (https://www.booksoup.com/book/9781804291245).
"Red Team Blues": "A grabby, compulsive thriller that will leave you knowing more about how the world works than you did before." Tor Books http://redteamblues.com.
"Chokepoint Capitalism: How to Beat Big Tech, Tame Big Content, and Get Artists Paid, with Rebecca Giblin", on how to unrig the markets for creative labor, Beacon Press/Scribe 2022 https://chokepointcapitalism.com
"Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2026
"The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027
"Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, 2027
"The Memex Method," Farrar, Straus, Giroux, 2027
Today's top sources:
Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Third draft completed. Submitted to editor.
"The Post-American Internet," a short book about internet policy in the age of Trumpism. PLANNING.
A Little Brother short story about DIY insulin PLANNING
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DEN HAAG (ANP) - Geert Wilders (PVV) weigert verantwoordelijkheid te nemen voor het verwerpen van de asielnoodmaatregelenwet in de Eerste Kamer. Zijn partij maakte vorige week een draai in de Eerste Kamer en besloot tegen een aanpassing van de wet te stemmen, waardoor uiteindelijk CDA en SGP de wet niet meer steunden.
Wilders gaf vooral D66 en premier Rob Jetten de schuld. "Jetten heeft hier enorm gefaald. Hij heeft de kiezer voor de gek gehouden."
Na vragen van journalisten wilde Wilders niets weten van verantwoordelijkheid bij de PVV. "Wie voor de wet stemt, stemt voor en degene die tegen stemt, stemt tegen." Volgens hem was er een goede reden voor de senatoren om tegen de aanpassing te stemmen. Die zogeheten novelle zou hulp aan illegalen niet meer strafbaar maken. Dat zou volgens de PVV te veel zijn aangepast door de huidige asielminister Bart van den Brink. De wetstekst was niet anders dan toen de PVV in de Tweede Kamer voor stemde, maar volgens Wilders telt het gesproken woord van de minister ook.
WASHINGTON (ANP) - Donald Trump wil het bestand met Iran niet verlengen. De Amerikaanse president heeft tegen nieuwszender CNBC gezegd dat zijn land in plaats daarvan een deal met Iran zal sluiten over het stoppen van de oorlog.
"Ik wil dat niet doen. We hebben niet veel tijd", zei Trump over de mogelijkheid het staakt-het-vuren te verlengen. Hij denkt dat het mogelijk is om een "geweldige deal" te sluiten. "Ik denk dat ze geen keuze hebben. We hebben een zeer, zeer sterke onderhandelingspositie."
Iran heeft vooralsnog niet ingestemd met nieuwe onderhandelingen met de Verenigde Staten. Het bestand loopt woensdag af.
The podcaster admits he ‘misled’ supporters as his rift with the US president deepens over the Iran war
Tucker Carlson, a conservative podcaster, has said he is “tormented” by his support of Donald Trump, issuing in an extraordinary mea culpa that called for “a moment to wrestle with our own consciences”.
Carlson delivered that comment in a conversation with Buckley Carlson, his brother and a former Trump speechwriter, on The Tucker Carlson Show on Monday that reviewed the new money takeover of the traditional conservative values in a Republican party now dominated by the president.
Continue reading...Seven held over alleged plot to commit another attack and man held over drone incident near Israeli embassy
Seven more people have been arrested after a series of arson attacks on Jewish sites in London.
The Metropolitan police said the suspects were arrested in the past 48 hours over an alleged conspiracy to commit a further arson attack, although the specific target is not yet known.
Continue reading...Knowing the difference between hunger and appetite, and understanding the sensory cues behind them, can help us make better decisions about what we eat
Imagine you’re in a meeting room when someone brings out the biscuits – a packet of Jammie Dodgers, perhaps, or a nice little plate of custard creams. Maybe you want one and maybe you don’t, but the chances are the people around you are all responding differently: someone will grab a couple straight away, someone else will eat one without seeming to notice, another will barely be aware the biscuits exist, and someone will spend the whole meeting wanting one but not taking it. Our appetites and responses to food vary wildly – but what’s going on behind the scenes to govern them? And has modern food somehow hijacked the process? Grab a biscuit (or don’t) and settle in.
“First, it’s important to distinguish between hunger and appetite,” says Giles Yeo, a professor of molecular neuroendocrinology at the University of Cambridge and the author of Why Calories Don’t Count. “Hunger is a feeling – it’s what happens in the run-up to you deciding you need to eat something. Appetite is everything that surrounds why we eat – including hunger, fullness and reward, or how you actually feel when you eat. Those three sensations all use completely different parts of the brain, but they all work together.”
Continue reading...Rammed with every music-movie cliche, an almost mute supporting cast and a Michael who only produces endless smiley blandness, this is a frustratingly shallow film
Antoine Fuqua’s demi-biopic of Michael Jackson gives you the chimp, the llama, the giraffe … but not the elephant in the living room. It’s like a 127-minute trailer montage assembling every music-movie cliche you can think of: the producers’ astonishment in the recording studio, the tour bus, the billboard chart ascent, the meeting with the uncool corporate execs in their offices.
The film skates through Jackson’s life from the early days of the Jackson Five, terrorised by belt-wielding dad Joe, to his emergence as a stunningly original, globally adored solo act, culminating in the colossal Wembley Stadium concert in 1988, at which stage he was 30-years-old. And there we leave it, with the baffling surtitle flashed up on screen before the end credits roll: “The story continues”. It certainly does. Does this mean a second, darker movie is in the works? Maybe. Producer Graham King and the Jackson family estate are reportedly considering a “Michael 2”; if this happens, they will have to find a very different film-making style, something other than this bland, slick, corporate hagiography. And there is certainly no clear commitment to anything. All concerned might well think it’s best to exit here, and avoid the controversy, like the stage show MJ: The Musical.
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