Apple is turning parents into a corporate IT help desk, with rigid new monitoring and compliance tools for their children’s iPhones and iPads that will prompt for mom and dad's approval each time their kids visit a new website or want a new app. Apple's new trust and safety features for kids and teens will also automatically block nudity and gore from appearing on apps, even during live Facetime calls, while giving parents more control over the amount of time their tots spend glued to Cupertino’s OS. Apple execs stated that that kids and teens use their phones and iPads to build independence, nurture creativity, and enhance learning, without mentioning the hours of mind numbing short videos fed to tots by social media algorithms. But the new iOS has a way to limit that as well. “This year we’re taking a big step, expanding our child safety features, and empowering our child safety features with powerful and intuitive tools,” said Craig Federighi, senior vice president of software engineering. Apple’s child account feature already blocks adult websites, but now it can control what kids can see, who they can talk to, and when they can use the device, and it gives guidance for parents while setting up the permissions. With Ask to Buy, a setup assistant prompts parents through a configuration that decides which apps kids can access. It also means parents are the gatekeepers for all apps a kid wants to download. So every time a kid sees an app their friends are using, parents can expect a call or text to add the app to the “allowed’ list. Apple also introduced what it calls Ask to Browse, so when kids navigate away from trusted sites, parents will also need to authorize those trips. Once the new iOS is available this fall, parents can control their kids’ chats and calls, with parental approval needed before any new contacts are able to communicate via the child’s phone. Additionally, Apple will scan media inside messages to check for nudity or gore and automatically blur the image. However, in the demonstration during the WWDC keynote, it appeared to also contain a permission that says “Are you sure” with an option to then unblur the image. With Time Allowances, Apple divides entertainment, games and social media into distinct categories, and offers recommendations to set a maximum daily allotment for each. In their demonstration, entertainment and games were each recommended for one hour, while social media was limited to 30 minutes. Parents will also be able to control when certain apps are available, so that if a child has their phone in school, some apps will not be accessible. The new OS will also give parents the ability to pause all phone use, allow unlimited use, and see how much time their kids have spent on which apps. Apple’s VP of Health Sumbul Ahmad Desai said the goal is to protect the time children need away from phones for school, sports, sleep, and socializing. Apple said all of its updates were designed with input from child health organizations including the American Academy of Pediatrics, Childnet, ConnectSafely, Family Online Safety Institute, and Common Sense Media. Along with Microsoft and Disney, Apple is a top sponsor of the non profit, Childnet. Apple also is listed along side Google, Meta, Discord, and Snap as supporters of ConnectSafely. Apple said it is working with the American Academy of Pediatrics to adapt the family media guide it created into a plan Cupertino can use. ®
