Launched in 2020, Tables focused on making project tracking more efficient with automation. It was one of the many projects to emerge from Google's in-house app incubator, Area 120, which at the time was devoted to cranking out a number of experimental projects. Some of these projects later graduated to become a part of Google's core offerings across Cloud, Search, Shopping, and more. Tables was one of those early successes: Google said in 2021 that the service was moving from a beta test to become an official Google Cloud product. At the time, the company said it saw Tables as a potential solution for a variety of use cases, including project management, IT operations, customer service tracking, CRM, recruiting, product development and more.
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