Cornell University makes an announcement. "Employees who are impressed by vague corporate-speak like 'synergistic leadership,' or 'growth-hacking paradigms' may struggle with practical decision-making, a new Cornell study reveals."
Published in the journal Personality and Individual Differences, research by cognitive psychologist Shane Littrell introduces the Corporate Bullshit Receptivity Scale (CBSR), a tool designed to measure susceptibility to impressive-but-empty organizational rhetoric... Corporate BS seems to be ubiquitous - but Littrell wondered if it is actually harmful. To test this, he created a "corporate bullshit generator" that churns out meaningless but impressive-sounding sentences like, "We will actualize a renewed level of cradle-to-grave credentialing" and "By getting our friends in the tent with our best practices, we will pressure-test a renewed level of adaptive coherence." He then asked more than 1,000 office workers to rate the "business savvy" of these computer-generated BS statements alongside real quotes from Fortune 500 leaders...
The results revealed a troubling paradox. Workers who were more susceptible to corporate BS rated their supervisors as more charismatic and "visionary," but also displayed lower scores on a portion of the study that tested analytic thinking, cognitive reflection and fluid intelligence. Those more receptive to corporate BS also scored significantly worse on a test of effective workplace decision-making. The study found that being more receptive to corporate bullshit was also positively linked to job satisfaction and feeling inspired by company mission statements. Moreover, those who were more likely to fall for corporate BS were also more likely to spread it.
Essentially, the employees most excited and inspired by "visionary" corporate jargon may be the least equipped to make effective, practical business decisions for their companies.
Published in the journal Personality and Individual Differences, research by cognitive psychologist Shane Littrell introduces the Corporate Bullshit Receptivity Scale (CBSR), a tool designed to measure susceptibility to impressive-but-empty organizational rhetoric... Corporate BS seems to be ubiquitous - but Littrell wondered if it is actually harmful. To test this, he created a "corporate bullshit generator" that churns out meaningless but impressive-sounding sentences like, "We will actualize a renewed level of cradle-to-grave credentialing" and "By getting our friends in the tent with our best practices, we will pressure-test a renewed level of adaptive coherence." He then asked more than 1,000 office workers to rate the "business savvy" of these computer-generated BS statements alongside real quotes from Fortune 500 leaders...
The results revealed a troubling paradox. Workers who were more susceptible to corporate BS rated their supervisors as more charismatic and "visionary," but also displayed lower scores on a portion of the study that tested analytic thinking, cognitive reflection and fluid intelligence. Those more receptive to corporate BS also scored significantly worse on a test of effective workplace decision-making. The study found that being more receptive to corporate bullshit was also positively linked to job satisfaction and feeling inspired by company mission statements. Moreover, those who were more likely to fall for corporate BS were also more likely to spread it.
Essentially, the employees most excited and inspired by "visionary" corporate jargon may be the least equipped to make effective, practical business decisions for their companies.
Read more of this story at Slashdot.
