As companies struggle to find profitable revenue models in the ever-changing digital landscape, one iconic journalistic entity is pursuing a novel and logical solution: The New York Times has announced their subscriptions will now be billed on a sliding scale based on how likely someone is to remember that they’re still being billed for the New York Times.
Hey, that’s actually pretty smart!
In an unassuming email sent out at 3 a.m. on a Sunday night (likely in the hopes that many subscribers would never open it), The New York Times quietly announced that access to The New York Times will now be billed on a sliding scale, ranging from $0.32 to $23,000 a month depending on how likely the subscriber is to remember that they’re paying for it.
If you’ve ever tried to cancel your New York Times subscription only to be offered a much lower rate to continue, you know these subscription fees were already quite malleable, but this new model takes their seemingly arbitrary pricing to the extreme. People who are hyper-aware they are paying for The New York Times—such as those who play Wordle first thing at 6 a.m. before they even get out of bed and those who frequently share NYT links to Facebook with the caption, “Great article in today’s Times!”— will receive the lowest rates to ensure they don’t cancel their subscriptions when they realize they can barely afford groceries or get demoted at work. People least likely to realize they’re still paying for The New York Times, such as old people with dementia, dead people, and people who have so many subscriptions that they just expect hundreds of dollars to leave their bank account monthly for reasons they can’t remember, will be completely gouged by subscription rates many multiples of their mortgage payments.
This is definitely an idea whose time has come.
Look, the days of getting a newspaper delivered to your porch and therefore having a constant reminder that you’re paying for The New York Times are over, so it’s time for the Times to fully exploit the fact that people don’t know what the fuck they’re paying for half the time. Hopefully this innovative pricing model allows The New York Times to survive another 175 years, even if it means your grandma is paying $8,000 a month for it despite not even knowing her username and password to log in to the site.
