After Ford's automated quality-control systems and AI tools fell short, the automaker hired 350 veteran engineers over the past three years to mentor younger staff and reprogram the underperforming technology. "Artificial intelligence is a fantastic tool, but it's only as good as the information you use to train it," Charles Poon, Ford's vice president of vehicle hardware engineering, told reporters on a call Wednesday. "Over prior years, we didn't pay as much attention as we should have to the experience of our most knowledgeable engineers that have been with us through many product cycles." Bloomberg reports: Those engineers were "at the heart" of Ford's efforts to turn around quality problems, said Kumar Galhotra, chief operating officer. They now run mandatory meetings that rigorously troubleshoot quality problems and they have reprogrammed AI tools to head off glitches before they happen. "We had been relying more and more on automated quality systems" and not getting the desired results, Galhotra said. "We brought back technical specialists" and "they hunt for failure points before a part ever reaches the plant floor."
The return of the veteran engineers at Ford cuts against the prevailing wisdom -- and fear -- that AI will replace all kinds of knowledge workers. But Ford found the machines couldn't replace experience. "Mistakenly we thought that by just introducing artificial intelligence and ingesting the design requirements that we had, that that would produce a high-quality product," Poon said. But "we recognized that for us to enhance some of our automation and machine learning and artificial intelligence tools we needed to ensure that they were trained by the most experienced individuals."
As a result of the efforts of the old hands, Ford vaulted above quality stalwarts such as Toyota and Honda on JD Power's bellwether survey that measures the quality of a car during the first three months of ownership. Only luxury brands Porsche and Genesis topped Ford this year.
The return of the veteran engineers at Ford cuts against the prevailing wisdom -- and fear -- that AI will replace all kinds of knowledge workers. But Ford found the machines couldn't replace experience. "Mistakenly we thought that by just introducing artificial intelligence and ingesting the design requirements that we had, that that would produce a high-quality product," Poon said. But "we recognized that for us to enhance some of our automation and machine learning and artificial intelligence tools we needed to ensure that they were trained by the most experienced individuals."
As a result of the efforts of the old hands, Ford vaulted above quality stalwarts such as Toyota and Honda on JD Power's bellwether survey that measures the quality of a car during the first three months of ownership. Only luxury brands Porsche and Genesis topped Ford this year.
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