OpenAI faces four fundamental strategic problems that no amount of fundraising or capex announcements can paper over, according to analyst Benedict Evans: it has no unique technology, its enormous user base is shallow and fragile, incumbents like Google and Meta are leveraging superior distribution to close the gap, and its product roadmap is dictated by whatever the research labs happen to discover rather than by deliberate product strategy.
The company claims 800-900 million weekly active users, but 80% of them sent fewer than 1,000 messages across all of 2025, averaging fewer than three prompts a day, and only 5% pay. OpenAI has acknowledged what it calls a "capability gap" between what models can do and what people use them for -- a framing Evans reads as a polite way to avoid admitting the absence of product-market fit. Gemini and Meta AI are meanwhile gaining share rapidly because the products look nearly indistinguishable to typical users, and Google and Meta already have the distribution to push them. Evans compares ChatGPT to Netscape -- an early leader in a category where the products were hard to tell apart, overtaken by a competitor that used distribution as a crowbar.
On capex, Evans argues that Altman's ambitions -- claiming $1.4 trillion and 30 gigawatts of future compute -- amount to an attempt to will OpenAI into a seat at a table where annual infrastructure spending may need to reach hundreds of billions. But a seat at the table is not leverage over it; he compares this to TSMC, which holds a de facto chip monopoly yet captures little value further up the stack.
OpenAI's own strategy diagrams from late last year laid out a full-stack platform vision -- chips, models, developer tools, consumer products -- each layer reinforcing the others. Evans argues this borrows the language of Windows and iOS without possessing any of the underlying dynamics: no network effect, no lock-in preventing developers from calling a different model's API, and no reason customers would know or care which foundation model powers the product they are using.
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